Small Car Sales In America - March 2014 YTD
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Small Car Sales In America - March 2014 YTD


2014 Toyota Corolla S Red
Ward's Auto reported on Tuesday that Ford's U.S. sales executives were, "'pleased' with small car sales in March, side-stepping analyst question whether they benefited by GM recall." 

Prompted by GoodCarBadCar to expand on Ford's pleasure amidst declining Focus and Fiesta sales, Ward's not incorrectly pointed out that Ford is acknowledging an overall decline among small cars, and more to the point: "GM recall topic raised and Ford wisely stayed away." (Twitter is responsible for the sentence structure.)

• All Makes & Models Ranked By March 2014 YTD U.S. Sales
• All 148 Cars Ranked By March 2014 YTD U.S. Sales

March 2014 USA small car sales chart
Click Chart To Expand
But that was early Tuesday, and we've since realized that compact car sales, though down in in Q1 overall, were slightly improved in the month of March 2014, specifically. 

Indeed, subcompact sales increased in March, as well, but the Fiesta didn't take part in the growth. (We display the C-Max with hybrids/electrics like the Prius, Leaf and Volt in GCBC's midsize results page due to the higher price points, but C-Max sales dropped 39% in March.)

The Focus has been riding a declining wave in each of the last seven months. Ford recently refreshed the Fiesta, but its subcompact market share fell from 13.1% in March 2013 to 11.9% in March 2014 - Q1 market share for the Fiesta fell from 12.2% to 11.9%. 

In the overall scheme of things, Ford's not wrong. Passenger cars, small and big, have struggled this year to match the pace they achieved in early 2013. And the Focus, suddenly looking a bit tired and ready for a 2015 refresh of its own, is not bringing in more and more customers because of its on-road dynamic potential. Rather, cars with less sharpness are claiming greater market share, and Focus sales have fallen 16% this year, far worse than the compact category's 3% decrease.

Sales of the Chevrolet Cruze, no spring chicken for MY2014, are growing at a fair clip this year. The Cruze doesn't yet appear to be too negatively impacted by the negative attention recently paid to General Motors. We'll know more on that front when April's results arrive four weeks from now. 

In the end, the Cruze was not America's top-selling small car in March 2014, nor was 2013's class-leading Honda Civic. Corolla sales slid 5.5%, but with nearly 30,000 units, the Corolla led the way.

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC's Sales Stats page. These tables are now sortable, so you can rank small cars - subcompacts, compacts, city cars, warm hatches, urban crossovers - any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • March 2015 • April 2014 • February 2014 • March 2013
Compact
March
2014
March
2013
%
Change
2014
YTD
2013
YTD

Change
Acura ILX *
1683
2059-18.3%41415614-26.2%
Buick Verano
3289
3564-7.7%10,88111,395-4.5%
Chevrolet Cruze
26,521
23,26014.0%65,18555,73117.0%
Dodge Dart
6135
8091-24.2%16,07422,965-30.0%
Ford Focus
23,974
24,929-3.8%51,90361,898-16.1%
Honda Civic
27,697
27,6650.1%71,096 72,259-1.6%
Hyundai Elantra
21,518
26,153-17.7%53,23754,546-2.4%
Kia Forte
7048
593118.8%17,28515,34212.7%
Mazda 3
10,536
10,5050.3%24,056 29,133-17.4%
Mitsubishi Lancer
2663
165161.3%4842 6267-22.7%
Nissan Sentra
19,323
13,96538.4%40,789 33,00223.6%
Subaru Impreza
8089
705414.7%20,23418,9516.8%
Suzuki SX4
---
1220-100%---2859-100%
Toyota Corolla/Matrix
29,685
31,423-5.5%77,73780,244-3.1%
Volkswagen Golf
1989
2854-30.3%53508523-37.2%
Volkswagen Jetta
15,692
15,0054.6%37,36837,495-0.3%
---
---
--------- --- ---
Total
205,842
205,3290.2%500,178 516,224 -3.1%

Subcompact
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
%
Change
Chevrolet Sonic
10,060
690745.6%24,23320,10920.5%
Ford Fiesta
6592
6728-2.0%15,59816,028-2.7%
Honda Fit
4201
4602-8.7%10,44411,533-9.4%
Hyundai Accent
5843
56693.1%16,00813,91415.0%
Kia Rio
3571
4009-10.9%95669818-2.6%
Mazda 2
2202
925138%3808 34968.9%
Mitsubishi Mirage
1499
------3785------
Nissan Versa
15,799
15,917-0.7%34,60339,287-11.9%
Toyota Prius C
3685
4026-8.5%88339865-10.5%
Toyota Yaris
1805
2393-24.6%41447335-43.5%
---
---
--------- --- ---
Total
55,257
51,1768.0%131,022 131,385 -0.3%

City Car
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
%
Change
Chevrolet Spark
5117
353844.6%954187828.6%
Mitsubishi i MiEV
24
31-22.6%28 625-95.5%
Scion iQ
259
383-32.4%5911009-41.4%
Smart Fortwo
775
929-16.6%223721932.0%
---
---
--------- --- ---
Total
6175
488126.512,397 12,609 -1.7%

Sporty Hatchbacks
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
%
Change
Fiat 500 *
3316
3807-12.9%84739612 -11.8%
Hyundai Veloster *
2782
26933.3%66866357 5.2%
Mini Cooper *
1625
4141-60.8%39469047 -56.4%
Scion tC *
1860
163114.0%4330 4139 4.6%
Volkswagen Beetle *
3432
4082-15.9%816710,010 -18.4%
---
---
--------- --- ---
Total
13,015
16,354-20.4%31,602 39,165 -19.3%

Tall Hatchbacks & Crossovers
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
% Change
Buick Encore *
5279
300375.8%10,7234953116%
Chevrolet HHR
---
---------2-100%
Dodge Caliber
---
--------- 45-100%
Fiat 500L
1422
------2952 ------
Kia Soul
13,992
12,08015.8%32,668 29,01312.6%
Mini Countryman *
1861
17615.7%4305 4839-11.0%
Mini Paceman *
169
1690.0%406169140%
Mitsubishi
Outlander Sport *
3264
244233.7%7450543637.0%
Nissan Cube
418
793-47.3%12481951-36.0%
Nissan Juke *
6943
391677.3%15,582910671.1%
Scion xB
1534
1778-13.7%40574557-11.0%
Scion xD
800
812-1.5%205420321.1%
Subaru XV Crosstrek *
6585
468840.5%16,87510,71057.6%
---
---
--------- --- ---
Total
42,267
31,44234.4%98,320 72,813 35.0%
Source: Automakers & ANDC 
* indicates a vehicle which is also shown in another GCBC segment breakdown.
GCBC isn't here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better. This explains why you'll see the Encore and XV Crosstrek are listed with small SUVs, too, and the Acura ILX shown with mainstream cars is also displayed with luxury cars... because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.

RECOMMENDED READING
Small Car Sales In America - March 2015 YTD
Small Car Sales In America - April 2014 YTD
Small Car Sales In America - February 2014 YTD
Small Car Sales In America - March 2013 YTD
Top 20 Best-Selling Cars In America - March 2014
U.S. Auto Sales Brand Rankings - March 2014 YTD
Midsize Car Sales In America - March 2014 YTD




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