Cars
No luxury automaker sold more cars in the USA in August than BMW but the Blue & White Propeller lost 1.5 percentage points of market share from July. Mercedes-Benz, America's second-ranked premium brand in August, the seller of SLS AMGs and Sprinter vans, saw its U.S. market share fall from 18.1% in July to 16.8% in August.
Major market share gains were accomplished by Audi (8% to 8.4%), Cadillac (9.7% to 10.9%), Infiniti (6.5% to 7.5%), Lexus (12.7% to 15%), and Volvo (4.3% to 4.9%). If you find it strange that automakers with apparent declining sales can increase their market share, stay with me for a couple more seconds in order to receive an explanation.
This market share comparison looks at August 2011 versus July 2011. Sales declines and sales increases almost universally compare year-over-year numbers, how a brand coped during a period this year versus the same period of last year. After all, the market's buying season is expected to change from one month to the next - we buy thousands more iPods in November and December than we do in June and July, right? But in comparing one automaker with another, there's no need to go back a full year for a realistic contrast. They're on a level playing field. We call it the current playing field.
In spite of a 7% drop in Lexus sales and a 4.3% drop in Infiniti sales in comparison to August 2010, both brands grabbed a greater portion of the luxury market in August than they did in July.
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- Luxury Auto Brand Market Share In Canada - September 2011
Between the three of them, Canada's trio of best-selling luxury brands accounted for 54.4% of all premium vehicle sales in September 2011. Audi, with 12.9% of the market, was up by half a percentage point. BMW, at 21.9%, was up more than a full percentage...
- Luxury Auto Brand Market Share In America - September 2011
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- Canada Auto Brand Market Share Chart - September 2011
General Motors Canada suffered a huge blow as the company's market share slid from 17.8% in August all the way down to 12.5% in September. GM Canada's market share in September of last year was 13.2%. Meanwhile, the Ford Motor Company and...
- U.s. Auto Brand Market Share Chart - September 2011
The Ford Motor Company and General Motors were both able to grow their market share from August to September. Though the gains may've been slim, the increase from 16.3% to 16.6% for Ford and 19.7% to 20.4% for General Motors is still better than what...
- Luxury Auto Market Share In Canada - July 2011
Compared with July 2010 Japanese luxury auto sales remain in the tank. Compared with June 2011, however, last month's sales helped Acura/Infiniti/Lexus take back a portion of the market they feel is rightfully theirs. From June, Acura's market...
Cars
Luxury Auto Market Share In America - August 2011
Major market share gains were accomplished by Audi (8% to 8.4%), Cadillac (9.7% to 10.9%), Infiniti (6.5% to 7.5%), Lexus (12.7% to 15%), and Volvo (4.3% to 4.9%). If you find it strange that automakers with apparent declining sales can increase their market share, stay with me for a couple more seconds in order to receive an explanation.
This market share comparison looks at August 2011 versus July 2011. Sales declines and sales increases almost universally compare year-over-year numbers, how a brand coped during a period this year versus the same period of last year. After all, the market's buying season is expected to change from one month to the next - we buy thousands more iPods in November and December than we do in June and July, right? But in comparing one automaker with another, there's no need to go back a full year for a realistic contrast. They're on a level playing field. We call it the current playing field.
In spite of a 7% drop in Lexus sales and a 4.3% drop in Infiniti sales in comparison to August 2010, both brands grabbed a greater portion of the luxury market in August than they did in July.
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Luxury Auto Brand Market Share In America - September 2011
Luxury Auto Brand Market Share In America - July 2011
Luxury Auto Brand Market Share In America - June 2011
Top 30 Best-Selling Luxury Vehicles In America - August 2011
U.S. New Vehicle Market Share By Brand - August 2011
U.S. Auto Sales By Brand - August 2011
- Luxury Auto Brand Market Share In Canada - September 2011
Between the three of them, Canada's trio of best-selling luxury brands accounted for 54.4% of all premium vehicle sales in September 2011. Audi, with 12.9% of the market, was up by half a percentage point. BMW, at 21.9%, was up more than a full percentage...
- Luxury Auto Brand Market Share In America - September 2011
Excluding products like the Hyundai Equus and Chevrolet Corvette ZR1, America's luxury auto sector was worth 121,731 sales in September 2011. Nearly one-fifth of those sales occurred in Mercedes-Benz showrooms. (Nearly three out of every ten Benz...
- Canada Auto Brand Market Share Chart - September 2011
General Motors Canada suffered a huge blow as the company's market share slid from 17.8% in August all the way down to 12.5% in September. GM Canada's market share in September of last year was 13.2%. Meanwhile, the Ford Motor Company and...
- U.s. Auto Brand Market Share Chart - September 2011
The Ford Motor Company and General Motors were both able to grow their market share from August to September. Though the gains may've been slim, the increase from 16.3% to 16.6% for Ford and 19.7% to 20.4% for General Motors is still better than what...
- Luxury Auto Market Share In Canada - July 2011
Compared with July 2010 Japanese luxury auto sales remain in the tank. Compared with June 2011, however, last month's sales helped Acura/Infiniti/Lexus take back a portion of the market they feel is rightfully theirs. From June, Acura's market...