Cars
General Motors Canada suffered a huge blow as the company's market share slid from 17.8% in August all the way down to 12.5% in September. GM Canada's market share in September of last year was 13.2%.
Meanwhile, the Ford Motor Company and the Chrysler Group grew their market share from 18.5% and 13.3% in August to 19.1% and 14.2%, respectively, in September. Ford's market share was 19.6% in September 2010; Chrysler's was 11.9%. Previously, Ford was at 20.3% in June and 19.3% in July. Chrysler soared as high as 16.4% back in July.
As you'll discover when you look at the brown section of the auto market share chart below, smaller brands grabbed a larger portion of the overall Canadian market in September 2011. Mazda's share of the market shrunk slightly from August. Nissan was level. Volkswagen gained a little more than half a percentage point. Honda Canada enjoyed a market share boost of 1.5 percentage points even as year-over-year sales fell 22.4% at the parent company. Honda Canada's market share in September of last year was at 10.1%.
Hyundai/Kia's share of the Canadian market was at an impressive 13% by the end of September, the highest since May's 14%. That makes September the second-best month of the year for the Koreans on market share terms, the seventh-best in terms of sales volume. Sales at Toyota fell 8.3% year-over-year in September. Lexus was down 4.9%.
Thus, it's no surprise to see Toyota's market share slide from 10.7% in August to 10.3% in September. Toyota owned 10.8% of the Canadian auto market in September 2010 when there was no Scion brand to help out. Toyota Motor Corporation's market share in the United States was 11.5% in September; Hyundai/Kia are 4.7 percentage points lower south of the border.
Canada's auto brand market share chart for September 2011 is below.
Earlier versions of this post were called New Vehicle Market Share By Brand
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Cars
Canada Auto Brand Market Share Chart - September 2011
Meanwhile, the Ford Motor Company and the Chrysler Group grew their market share from 18.5% and 13.3% in August to 19.1% and 14.2%, respectively, in September. Ford's market share was 19.6% in September 2010; Chrysler's was 11.9%. Previously, Ford was at 20.3% in June and 19.3% in July. Chrysler soared as high as 16.4% back in July.
As you'll discover when you look at the brown section of the auto market share chart below, smaller brands grabbed a larger portion of the overall Canadian market in September 2011. Mazda's share of the market shrunk slightly from August. Nissan was level. Volkswagen gained a little more than half a percentage point. Honda Canada enjoyed a market share boost of 1.5 percentage points even as year-over-year sales fell 22.4% at the parent company. Honda Canada's market share in September of last year was at 10.1%.
Hyundai/Kia's share of the Canadian market was at an impressive 13% by the end of September, the highest since May's 14%. That makes September the second-best month of the year for the Koreans on market share terms, the seventh-best in terms of sales volume. Sales at Toyota fell 8.3% year-over-year in September. Lexus was down 4.9%.
Thus, it's no surprise to see Toyota's market share slide from 10.7% in August to 10.3% in September. Toyota owned 10.8% of the Canadian auto market in September 2010 when there was no Scion brand to help out. Toyota Motor Corporation's market share in the United States was 11.5% in September; Hyundai/Kia are 4.7 percentage points lower south of the border.
Canada's auto brand market share chart for September 2011 is below.
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| CLICK CHART FOR LARGER VIEW |
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Of the 121,000 new vehicles acquired by Canadians in November 2011, 43% were sold by U.S. domestic manufacturers. Admittedly, a handful of that 43% portion was grabbed by an Italian, but you get the point. The Detroit brands owned 46% of Canada's...
- U.s. Auto Brand Market Share Chart - October 2011
Toyota USA saw its market share shoot up from 11.5% in September to 13.1% in October despite sales which fell 6.5% year-over-year. American Honda gained more than a percentage point during the same period. At whose expense? Most automakers, to be...
- Luxury Auto Brand Market Share In Canada - September 2011
Between the three of them, Canada's trio of best-selling luxury brands accounted for 54.4% of all premium vehicle sales in September 2011. Audi, with 12.9% of the market, was up by half a percentage point. BMW, at 21.9%, was up more than a full percentage...
- U.s. Auto Brand Market Share Chart - September 2011
The Ford Motor Company and General Motors were both able to grow their market share from August to September. Though the gains may've been slim, the increase from 16.3% to 16.6% for Ford and 19.7% to 20.4% for General Motors is still better than what...
- New Vehicle Market Share By Brand In Canada - August 2011
Churning forward from the 14.4% share of the Canadian new vehicle market General Motors owned in July, 17.8% of all new vehicle acquisitions in August 2011 went GM's way. Ford Motor Company slid back slightly from 19.3% to 18.5%. Although year-over-year...