Cars
Excluding products like the Hyundai Equus and Chevrolet Corvette ZR1, America's luxury auto sector was worth 121,731 sales in September 2011. Nearly one-fifth of those sales occurred in Mercedes-Benz showrooms. (Nearly three out of every ten Benz sales resulted from the entry-level C-Class.)
BMW, with 21,750 sales, grabbed 17.9% of the U.S. luxury auto market last month. 43% of all BMW USA sales in September stemmed from the 3-Series.
Cadillac, America's fourth-favourite luxury brand in September (2254 sales behind Lexus), gathered 37% of its sales via the CTS, the company's entry-level nameplate. Another 38% of Cadillac sales came from the SRX, a vehicle which features a lower base price than the Chevrolet Tahoe.
You get the picture: there were tens of thousands of premium-badged vehicles sold in the United States in September 2011; less expensive premium-badged vehicles accounted for a huge percentage of those sales.
Thanks to the C-Class, sales of which jumped 32% year-over-year, Mercedes-Benz's market share jumped from 16.8% in August to 19.2% in September. BMW 3-Series sales climbed 4% year-over-year; BMW market share rose from 17.2% in August to 17.9%. Year-over-year, sales of the Cadillac CTS and SRX rose 24% and 22%, respectively. Cadillac market share was in decline month-to-month, though, as the DTS and STS disappear.
America's luxury auto brand market share chart for September 2011 is below.
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Cars
Luxury Auto Brand Market Share In America - September 2011
BMW, with 21,750 sales, grabbed 17.9% of the U.S. luxury auto market last month. 43% of all BMW USA sales in September stemmed from the 3-Series.
Cadillac, America's fourth-favourite luxury brand in September (2254 sales behind Lexus), gathered 37% of its sales via the CTS, the company's entry-level nameplate. Another 38% of Cadillac sales came from the SRX, a vehicle which features a lower base price than the Chevrolet Tahoe.
You get the picture: there were tens of thousands of premium-badged vehicles sold in the United States in September 2011; less expensive premium-badged vehicles accounted for a huge percentage of those sales.
Thanks to the C-Class, sales of which jumped 32% year-over-year, Mercedes-Benz's market share jumped from 16.8% in August to 19.2% in September. BMW 3-Series sales climbed 4% year-over-year; BMW market share rose from 17.2% in August to 17.9%. Year-over-year, sales of the Cadillac CTS and SRX rose 24% and 22%, respectively. Cadillac market share was in decline month-to-month, though, as the DTS and STS disappear.
America's luxury auto brand market share chart for September 2011 is below.
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| CLICK CHART FOR LARGER VIEW |
Related From GoodCarBadCar.net
Luxury Auto Brand Market Share America - October 2011
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Top 30 Best-Selling Luxury Vehicles In America - September 2011
Sporty Car & Premium Sporty Car Sales In America - September 2011
- Large Luxury Car And Large Luxury Suv Sales In America - September 2011
Hyundai sold 292 copies of the company's bold Equus luxury sedan in America in September. In GoodCarBadCar.net's large luxury car chart, the Equus goes unmentioned because of its low price. At $58,750, the Equus costs $36,750 less than the Mercedes-Benz...
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Between the three of them, Canada's trio of best-selling luxury brands accounted for 54.4% of all premium vehicle sales in September 2011. Audi, with 12.9% of the market, was up by half a percentage point. BMW, at 21.9%, was up more than a full percentage...
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