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Luxury Auto Brand Market Share In Canada - September 2011
Between the three of them, Canada's trio of best-selling luxury brands accounted for 54.4% of all premium vehicle sales in September 2011. Audi, with 12.9% of the market, was up by half a percentage point. BMW, at 21.9%, was up more than a full percentage point. And Mercedes-Benz jumped from 18.4% in August to 19.8%.Year-over-year sales results for all these premium brands and every other brand can be seen here. The market share chart below explores the luxury sector, excluding as it does vehicles like the Hyundai Equus and Nissan GT-R because of their commonplace logos. 12,878 premium-badged vehicles were sold in Canada in September 2011. That works out to 9.6% of the overall market. (Americans provided the same brands with 11.6% of the U.S. market in September.) Aside from the month-to-month gains in market share generated by Audi, BMW, and Mercedes-Benz, only two other luxury brands reported increases: Acura and Infiniti. Though the market share gains made by Acura and Infiniti were small, better news resulted from a comparison which looks at total September volume versus September volume from 2010. Acura sales were up 12.4%, for example. And despite what appears to be a poor showing for Infiniti - down 3.1% - that was actually Infiniti's best (or least worst) year-over-year change since February. Moreover, Infiniti sales jumped 11.3% from August levels. |
CHART SAYS AUGUST, REFERS TO SEPTEMBER CLICK CHART FOR LARGER VIEW |
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Luxury Auto Brand Market Share In Canada - October 2011
When it comes time for Canadians to buy premium-badged vehicles, rarely is the first glance cast toward a Cadillac or Lincoln dealership. That fact was particularly noticeable in October as Lincoln sales slid 22% to 653 and Cadillac sales fell 10% to...
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Luxury Auto Brand Market Share In America - October 2011
Infiniti lost a significant chunk of the luxury market which the company had previously held in September. October 2011 was not kind to Japanese luxury automakers, as a rule. Lexus sales were down 14% year-over-year, but compared with September,...
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Canada Auto Brand Market Share Chart - October 2011
One month ago the September 2011 edition of this Canadian market share post had General Motors at 12.5%, Ford at 19.1%, and the Chrysler Group at 14.2%. Things have changed. Ford lost huge chunks of September's market share as Canadian Blue...
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Luxury Auto Brand Market Share In America - September 2011
Excluding products like the Hyundai Equus and Chevrolet Corvette ZR1, America's luxury auto sector was worth 121,731 sales in September 2011. Nearly one-fifth of those sales occurred in Mercedes-Benz showrooms. (Nearly three out of every ten Benz...
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Canada Auto Brand Market Share Chart - September 2011
General Motors Canada suffered a huge blow as the company's market share slid from 17.8% in August all the way down to 12.5% in September. GM Canada's market share in September of last year was 13.2%. Meanwhile, the Ford Motor Company and...
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