Cars
When it comes time for Canadians to buy premium-badged vehicles, rarely is the first glance cast toward a Cadillac or Lincoln dealership. That fact was particularly noticeable in October as Lincoln sales slid 22% to 653 and Cadillac sales fell 10% to 534. (Lincoln sales are down 6% this year; Cadillac sales are up 6% this year.) Nevertheless, compared with September, Lincoln and Cadillac held fast with 5.3% and 4.3% of Canada's luxury auto market.
Those are rather appalling figures given the fact that, combined, the two brands own less Canadian luxury market share than Acura, Audi, BMW, or Mercedes-Benz and only tie with Lexus. In October 2011, new car buyers were five times more likely to buy a Mercedes-Benz than a Cadillac. With 1187 sales between them in October, Lincoln and Cadillac sold less than half as many new vehicles as BMW. Lincoln was Canada's 23rd best-selling auto brand in October; Cadillac finished October in 24th.
Now contrast all this with U.S. sales figures. South of the border, Cadillac owned 9.6% of the luxury market on its own and was out-sold by Mercedes-Benz 2-to-1, rather than 5-to-1 as it was in Canada. Lincoln remains a small player in the U.S., however, with just 5% of the market. Cadillac was America's 18th best-selling brand in October; Lincoln was 23rd, as it is in Canada.
It's worth noting that the chart below shows many differences between the Canadian and U.S. luxury auto markets, but one thing it does not make clear is the overall size. The premium brands shown in the chart below found 12,301 buyers in October - that's 9.8% of the overall new vehicle market.
In the United States, this luxury auto brand market share chart hides 122,915 sales within its pie slices, or 12% of the U.S. market. In other words, though the U.S. market was only eight times larger than the Canadian market in October, luxury vehicle sales were ten times stronger.
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Luxury Auto Brand Market Share In Canada - November 2011
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Canada Auto Brand Market Share Chart - October 2011
- U.s. Luxury Auto Brand Market Share Chart - November 2011
America's favourite luxury auto brand in November was Mercedes-Benz. More than one out every five premium-brand vehicles sold in the United States in November 2011 wore the three-pointed star. With the Sprinter included, Mercedes-Benz out-sold...
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- Luxury Auto Brand Market Share In America - September 2011
Excluding products like the Hyundai Equus and Chevrolet Corvette ZR1, America's luxury auto sector was worth 121,731 sales in September 2011. Nearly one-fifth of those sales occurred in Mercedes-Benz showrooms. (Nearly three out of every ten Benz...
- Luxury Auto Market Share In Canada - August 2011
53% of Canada's luxury market in August 2011 went the way of the German brands. This chart, of course, excludes one-man bands like the $128,895 Chevrolet Corvette ZR1 as well as duets sung by the Hyundai Genesis sedan and Hyundai Equus. Even with...
- Luxury Auto Market Share In Canada - July 2011
Compared with July 2010 Japanese luxury auto sales remain in the tank. Compared with June 2011, however, last month's sales helped Acura/Infiniti/Lexus take back a portion of the market they feel is rightfully theirs. From June, Acura's market...
Cars
Luxury Auto Brand Market Share In Canada - October 2011
Those are rather appalling figures given the fact that, combined, the two brands own less Canadian luxury market share than Acura, Audi, BMW, or Mercedes-Benz and only tie with Lexus. In October 2011, new car buyers were five times more likely to buy a Mercedes-Benz than a Cadillac. With 1187 sales between them in October, Lincoln and Cadillac sold less than half as many new vehicles as BMW. Lincoln was Canada's 23rd best-selling auto brand in October; Cadillac finished October in 24th.
It's worth noting that the chart below shows many differences between the Canadian and U.S. luxury auto markets, but one thing it does not make clear is the overall size. The premium brands shown in the chart below found 12,301 buyers in October - that's 9.8% of the overall new vehicle market.
In the United States, this luxury auto brand market share chart hides 122,915 sales within its pie slices, or 12% of the U.S. market. In other words, though the U.S. market was only eight times larger than the Canadian market in October, luxury vehicle sales were ten times stronger.
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Luxury Auto Brand Market Share In Canada - November 2011
Luxury Auto Brand Market Share In Canada - September 2011
Top 30 Best-Selling Luxury Vehicles In Canada - October 2011
Canada Auto Sales By Brand - October 2011
Canada Auto Brand Market Share Chart - October 2011
- U.s. Luxury Auto Brand Market Share Chart - November 2011
America's favourite luxury auto brand in November was Mercedes-Benz. More than one out every five premium-brand vehicles sold in the United States in November 2011 wore the three-pointed star. With the Sprinter included, Mercedes-Benz out-sold...
- Luxury Auto Brand Market Share In America - October 2011
Infiniti lost a significant chunk of the luxury market which the company had previously held in September. October 2011 was not kind to Japanese luxury automakers, as a rule. Lexus sales were down 14% year-over-year, but compared with September,...
- Luxury Auto Brand Market Share In America - September 2011
Excluding products like the Hyundai Equus and Chevrolet Corvette ZR1, America's luxury auto sector was worth 121,731 sales in September 2011. Nearly one-fifth of those sales occurred in Mercedes-Benz showrooms. (Nearly three out of every ten Benz...
- Luxury Auto Market Share In Canada - August 2011
53% of Canada's luxury market in August 2011 went the way of the German brands. This chart, of course, excludes one-man bands like the $128,895 Chevrolet Corvette ZR1 as well as duets sung by the Hyundai Genesis sedan and Hyundai Equus. Even with...
- Luxury Auto Market Share In Canada - July 2011
Compared with July 2010 Japanese luxury auto sales remain in the tank. Compared with June 2011, however, last month's sales helped Acura/Infiniti/Lexus take back a portion of the market they feel is rightfully theirs. From June, Acura's market...