Cars
Preliminary data from Toyota Canada says Scion sold 247 vehicles in its first full month of selling in Canada. Scion is only selling in the Greater Toronto Area, Vancouver, and Montreal. The Good Car Guy is on the record saying this probably isn't the best way to introduce a new car to Canada. Although Scion will undoubtedly pick up sales momentum (one would hope so, with only 247 sales in October 2010), and will find it easier to do so once expansion takes place in the spring of 2011, this first month seems disappointing. In light of all the social media hyping up Scion engaged in, 247 sales - equivalent to about one-quarter of all Toyota Yaris sales in Canada last month - sounds as though most people don't know Scion exists.
That, of course, will change dramatically once Canadians of all ages start seeing uniquely-designed Scions on roads across Canada.
Autumn isn't prime car selling season in Canada. Unleashing a new brand inside a brand which posted a huge sales decline in October 2010 - Toyota Canada sales were down 24.7% in October 2010 - in October with just three models and just three cities isn't easy. Perhaps Toyota is thrilled with 247 sales. If so, great. They know what they want and they know if this exceeded their expectations.... or not. At GoodCarBadCar.net, Scion Canada's initial sales volume would've come across a lot better if the number was over 500. There was a LOT of hype, after all.
Related From GoodCarBadCar.net
The Future Of Scion In Canada
Scion xB Photo Comparison
Canada Auto Sales By Brand - October 2010
- Sporty Car Sales And Premium Sporty Car Sales In Canada - October 2010
The Audi A5's ridiculous popularity in Canada - 33 times more popular than the BMW 6-Series in October; 7.6 times more popular than the also-gorgeous Audi TT in October - is well-deserved and only a bit surprising. Month after month the Audi A5/S5...
- Midsize Suv Sales And Midsize Luxury Suv Sales In Canada - October 2010
In the midsize SUV sales segment(s), volume is large. Challenging for the overall title of best-selling midsize SUV in Canada in October 2010 is the Jeep Grand Cherokee. How did it get to 1315? Sales jumped 500% from October 2009, not an easy feat regardless...
- Toyota Lexus Scion Usa Sales - October 2010
The theory that Toyota's car sales are an unbreakable force doesn't jibe with October 2010's Sales Stats. Car sales at Toyota USA were down 19.6% compared with October 2009. Scion, which sells cars and nothing but, are included in that Toyota...
- Canada Auto Sales By Brand - October 2010
*updated 11/17/10* Honda Canada is getting closer but, as of the end of October 2010, hasn't yet overtaken Hyundai Canada in overall year-to-date sales. Honda trails Hyundai by 1458 units with two months remaining. Hyundai Canada has already made...
- The Future Of Scion Canada
Toyota's Scion division is now a semi-active participant in the Canadian automotive market. The $17,200 2011 Scion xD, $18,270 2011 Scion xB, and $20,850 2011 Scion tC are on sale in Montreal, Toronto, and Vancouver. The Greater Toronto Area's...
Cars
Scion Canada Starts Out With 247 Sales In October 2010
Preliminary data from Toyota Canada says Scion sold 247 vehicles in its first full month of selling in Canada. Scion is only selling in the Greater Toronto Area, Vancouver, and Montreal. The Good Car Guy is on the record saying this probably isn't the best way to introduce a new car to Canada. Although Scion will undoubtedly pick up sales momentum (one would hope so, with only 247 sales in October 2010), and will find it easier to do so once expansion takes place in the spring of 2011, this first month seems disappointing. In light of all the social media hyping up Scion engaged in, 247 sales - equivalent to about one-quarter of all Toyota Yaris sales in Canada last month - sounds as though most people don't know Scion exists.
That, of course, will change dramatically once Canadians of all ages start seeing uniquely-designed Scions on roads across Canada.
Autumn isn't prime car selling season in Canada. Unleashing a new brand inside a brand which posted a huge sales decline in October 2010 - Toyota Canada sales were down 24.7% in October 2010 - in October with just three models and just three cities isn't easy. Perhaps Toyota is thrilled with 247 sales. If so, great. They know what they want and they know if this exceeded their expectations.... or not. At GoodCarBadCar.net, Scion Canada's initial sales volume would've come across a lot better if the number was over 500. There was a LOT of hype, after all.
Related From GoodCarBadCar.net
The Future Of Scion In Canada
Scion xB Photo Comparison
Canada Auto Sales By Brand - October 2010
- Sporty Car Sales And Premium Sporty Car Sales In Canada - October 2010
The Audi A5's ridiculous popularity in Canada - 33 times more popular than the BMW 6-Series in October; 7.6 times more popular than the also-gorgeous Audi TT in October - is well-deserved and only a bit surprising. Month after month the Audi A5/S5...
- Midsize Suv Sales And Midsize Luxury Suv Sales In Canada - October 2010
In the midsize SUV sales segment(s), volume is large. Challenging for the overall title of best-selling midsize SUV in Canada in October 2010 is the Jeep Grand Cherokee. How did it get to 1315? Sales jumped 500% from October 2009, not an easy feat regardless...
- Toyota Lexus Scion Usa Sales - October 2010
The theory that Toyota's car sales are an unbreakable force doesn't jibe with October 2010's Sales Stats. Car sales at Toyota USA were down 19.6% compared with October 2009. Scion, which sells cars and nothing but, are included in that Toyota...
- Canada Auto Sales By Brand - October 2010
*updated 11/17/10* Honda Canada is getting closer but, as of the end of October 2010, hasn't yet overtaken Hyundai Canada in overall year-to-date sales. Honda trails Hyundai by 1458 units with two months remaining. Hyundai Canada has already made...
- The Future Of Scion Canada
Toyota's Scion division is now a semi-active participant in the Canadian automotive market. The $17,200 2011 Scion xD, $18,270 2011 Scion xB, and $20,850 2011 Scion tC are on sale in Montreal, Toronto, and Vancouver. The Greater Toronto Area's...