Cars
What is it about Mazda that fails to engage Americans the way it does Canadians? North of the 49th parallel, Mazda Canada sold 5657 vehicles in October 2010. Mazda USA sales were up 19.5% to 18,013, a little more than triple Mazda Canada's total. Yet Mazda's Canadian operations compete in a market smaller than the size of Toyota's hold in the United States, somewhere between one-seventh and one-ninth the size of the U.S. market. Using the Canadian quotient, Mazda USA sales in October 2010 should've been more like 42,000. By Canadian standards, the Mazda 3 would be one of America's best-selling cars, but that ain't the case.
Why the U.S. rejection of Mazda? Canadian sales of the Mazda Tribute exceed U.S. sales. Mazda 5 sales in America are no more than double the Canadian sales total for the 5 mini-minivan. One theory says American car buyers are more loyal. While Canadians have willingly turned to Hyundai just as often as they'd stick with Honda, American consumers trust their neighbours and their own past purchases and stick with the largest brands from General Motors, Ford Motor Company, Toyota, and Honda.
One way or another, whether Mazda's sales in the United States tick up slightly or fall short in year-over-year comparisons, global growth requires success in the USA. Next time you see someone drive by in a Toyota Highlander, ask yourself why they wouldn't consider 2010 Mazda CX-9 instead. It's hard to think of any reason to avoid the CX-9. Why does everyone on your street drive a Chevrolet Malibu when the 2010 Mazda 6 is so lovely? They're certainly not following The Good Car Guy's advice.
Mazda 3: 7745
Year-over-year volume change: +15.1%
Last month: 7995
Year-to-date: 90,856
Mazda CX-9: 2497
Year-over-year volume change: +51.2%
Last month: 2420
Year-to-date: 23,704
Mazda CX-7: 2483
Year-over-year volume change: +41.6%
Last month: 2573
Year-to-date: 23,227
Mazda 6: 2477
Year-over-year volume change: -16.7%
Last month: 2731
Year-to-date: 29,458
Mazda 5: 1174
Year-over-year volume change: +37.6%
Last month: 1109
Year-to-date: 14,039
Mazda 2: 629
Last month: 589
Year-to-date: 1725
Mazda MX-5 Miata: 542
Year-over-year volume change: -7.5%
Last month: 770
Year-to-date: 5695
Mazda Tribute: 373
Year-over-year volume change: +62.2%
Last month: 293
Year-to-date: 3118
Mazda RX-8: 93
Year-over-year volume change: -66.9%
Last month: 100
Year-to-date: 951
Related From GoodCarBadCar.net
U.S. Auto Sales By Brand - October 2010
American Honda Sales - October 2010
Toyota USA Sales - October 2010
The Good 12 v3.0 Part VI - Mazda 6
The Good 12 Supersize v2.0 Part VIII - Mazda CX-9
Top 10 Best-Selling Japanese Cars In America - October 2010
- Nissan America Sales - October 2010
Look at the Nissan Titan as proof of the Ford F-150's success. If Nissan could've just stolen five percent of October 2010's Ford F-Series sales in America, the Titan would've been Nissan's fifth-best-selling model. Instead, with 1964...
- American Honda Sales - October 2010
Each month after American Honda has finished calculating the previous month's Sales Stats, executives must feel a moment of pride upon realizing that the company isn't relying on its least-expensive models for volume. Though it'd certainly...
- Chrysler Dodge Jeep Usa Sales - October 2010
It remains to be seen whether this recovery period at Fiat-run Chrysler will be short-lived, long-lasting, or long-lasting enough to see Chrysler, Dodge, and Jeep over the hump to a time when products aren't simply refreshed but all-new and highly...
- Ford Usa Sales - October 2010
Ford Motor Company's Ford brand was the best-selling auto brand in America in October 2010. As usual, the Ford F-Series was America's best-selling truck; the country's overall best-selling vehicle, as well. The Ford Escape was the third-best-selling...
- Volvo Usa Sales - October 2010
Volvo car sales in the United States were down 9.9% from a not wildly high October 2009. Yes, Volvo sales were up last year, but only up to the point at which Volvo USA was the ninth-best-selling luxury car brand in America. Lo and behold, Volvo USA was...
Cars
Mazda USA Sales - October 2010
Why the U.S. rejection of Mazda? Canadian sales of the Mazda Tribute exceed U.S. sales. Mazda 5 sales in America are no more than double the Canadian sales total for the 5 mini-minivan. One theory says American car buyers are more loyal. While Canadians have willingly turned to Hyundai just as often as they'd stick with Honda, American consumers trust their neighbours and their own past purchases and stick with the largest brands from General Motors, Ford Motor Company, Toyota, and Honda.
One way or another, whether Mazda's sales in the United States tick up slightly or fall short in year-over-year comparisons, global growth requires success in the USA. Next time you see someone drive by in a Toyota Highlander, ask yourself why they wouldn't consider 2010 Mazda CX-9 instead. It's hard to think of any reason to avoid the CX-9. Why does everyone on your street drive a Chevrolet Malibu when the 2010 Mazda 6 is so lovely? They're certainly not following The Good Car Guy's advice.
Mazda 3: 7745
Year-over-year volume change: +15.1%
Last month: 7995
Year-to-date: 90,856
Mazda CX-9: 2497
Year-over-year volume change: +51.2%
Last month: 2420
Year-to-date: 23,704
Mazda CX-7: 2483
Year-over-year volume change: +41.6%
Last month: 2573
Year-to-date: 23,227
Mazda 6: 2477
Year-over-year volume change: -16.7%
Last month: 2731
Year-to-date: 29,458
Mazda 5: 1174
Year-over-year volume change: +37.6%
Last month: 1109
Year-to-date: 14,039
Mazda 2: 629
Last month: 589
Year-to-date: 1725
Mazda MX-5 Miata: 542
Year-over-year volume change: -7.5%
Last month: 770
Year-to-date: 5695
Mazda Tribute: 373
Year-over-year volume change: +62.2%
Last month: 293
Year-to-date: 3118
Mazda RX-8: 93
Year-over-year volume change: -66.9%
Last month: 100
Year-to-date: 951
Related From GoodCarBadCar.net
U.S. Auto Sales By Brand - October 2010
American Honda Sales - October 2010
Toyota USA Sales - October 2010
The Good 12 v3.0 Part VI - Mazda 6
The Good 12 Supersize v2.0 Part VIII - Mazda CX-9
Top 10 Best-Selling Japanese Cars In America - October 2010
- Nissan America Sales - October 2010
Look at the Nissan Titan as proof of the Ford F-150's success. If Nissan could've just stolen five percent of October 2010's Ford F-Series sales in America, the Titan would've been Nissan's fifth-best-selling model. Instead, with 1964...
- American Honda Sales - October 2010
Each month after American Honda has finished calculating the previous month's Sales Stats, executives must feel a moment of pride upon realizing that the company isn't relying on its least-expensive models for volume. Though it'd certainly...
- Chrysler Dodge Jeep Usa Sales - October 2010
It remains to be seen whether this recovery period at Fiat-run Chrysler will be short-lived, long-lasting, or long-lasting enough to see Chrysler, Dodge, and Jeep over the hump to a time when products aren't simply refreshed but all-new and highly...
- Ford Usa Sales - October 2010
Ford Motor Company's Ford brand was the best-selling auto brand in America in October 2010. As usual, the Ford F-Series was America's best-selling truck; the country's overall best-selling vehicle, as well. The Ford Escape was the third-best-selling...
- Volvo Usa Sales - October 2010
Volvo car sales in the United States were down 9.9% from a not wildly high October 2009. Yes, Volvo sales were up last year, but only up to the point at which Volvo USA was the ninth-best-selling luxury car brand in America. Lo and behold, Volvo USA was...