Luxury Auto Brand Market Share In Canada - December 2011 And 2011 Year End
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Luxury Auto Brand Market Share In Canada - December 2011 And 2011 Year End


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Canada's three largest premium automotive brands, which just so happen to be three big Germany-based premium automotive brands, owned 54.5% of Canada's luxury automobile market in 2011.

Japanese luxury automakers, Acura and Lexus and Infiniti, together gathered up one quarter of all luxury auto purchases or leases in Canada in 2011. 

Cadillac and Lincoln, America's comparatively weak bastions of luxury automobile manufacturing, brought in slightly more than one out of every ten Canadian premium auto acquisitions in 2011. 

This leaves less than 10% of the market for Porsche, Jaguar, Land Rover, Saab, Volvo, and ultra-exclusive brands like Bentley, Maserati, Ferrari, and Lamborghini. It should go without saying that vehicles like the Hyundai Equus and GMC Yukon Denali are rather premium and certainly premium-priced. In the two charts below, a long-established premium badge counts for more. Check out December's version, and below, the final 2011 year end results. Specific sales numbers for these brands can be found through the links at the bottom of this post.

Canada luxury auto brand market share chart December 2011
CLICK EITHER CHART FOR A LARGER VIEW
Canada luxury auto brand market share chart 2011 year end
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Canada Auto Sales By Brand - December 2011
Canada Auto Sales By Brand - 2011 Year End
Canada Auto Brand Market Share Charts - December & 2011 Year End




- Canada Auto Brand Market Share Charts - December 2011 And 2011 Year End
The Ford Motor Company finished 2011 having accounted for 17.4% of all new vehicle sales in Canada. This was more than two percentage points ahead of General Motors. GM was a little less than one percentage point ahead of Chrysler Canada. Toyota, which...

- Luxury Auto Brand Market Share In Canada - October 2011
When it comes time for Canadians to buy premium-badged vehicles, rarely is the first glance cast toward a Cadillac or Lincoln dealership. That fact was particularly noticeable in October as Lincoln sales slid 22% to 653 and Cadillac sales fell 10% to...

- Luxury Auto Brand Market Share In Canada - September 2011
Between the three of them, Canada's trio of best-selling luxury brands accounted for 54.4% of all premium vehicle sales in September 2011. Audi, with 12.9% of the market, was up by half a percentage point. BMW, at 21.9%, was up more than a full percentage...

- Luxury Auto Market Share In Canada - July 2011
Compared with July 2010 Japanese luxury auto sales remain in the tank. Compared with June 2011, however, last month's sales helped Acura/Infiniti/Lexus take back a portion of the market they feel is rightfully theirs. From June, Acura's market...

- Luxury Auto Market Share In Canada - June 2011
The luxury auto marketplace in Canada underwent a very slight shuffling of the deck in June 2011. Mercedes-Benz shifted from first into second as its market share in the luxury segment fell from 25.2% to 22.3%. BMW, up 16.8% year-over-year, increased...



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