Cars
The Holy Grail in any industry is customer loyalty. All manufacturers are fighting to improve their retention rate, that is, the percentage of customers who, when the time comes to replace a product, will remain loyal to the brand.
- Chrysler Cuts Incentives And Penalties Strategy, Dealers Will Have To Rely On Sales And Service
Customer satisfaction is something all carmakers strive to achieve. The way each one chooses to improve and thus gain customer loyalty as well as a good reputation, differs among them. In 2009, when the US automotive industry was in turmoil, the Chrysler...
- Usw Says New Record U.s. Trade Deficit With China Threatens Auto Jobs
In 2011, U.S exports rose by 14.4 percent to a record US$2.1 trillion. That’s the good news. The bad news is that imports also set an all-time high record of US$2.7 trillion, a 13.8 percent increase over 2010. It's really not that hard to...
- New Study Examines Why Luxury Car Buyers Stay Loyal To Their Brands
Brand loyalty is a priority for any car manufacturer. It ensures that they have a healthy core of buyers who will remain loyal when the time comes to change their car for a new one. Luring customers away from a rival, or “conquest†sales,...
- Bmw X3 Buyers Will Be Able To See Their Vehicles Being Built Through An Online Video Portal
BMW wants to turn an ordinary sale into an emotional experience that drives brand loyalty and retention by offerings U.S. buyers of the 2011MY X3 a unique access to the creation of their crossover through an online video portal that will show them footage...
- Volvo's Big Incentives
Leasing, financing, and paying cash? Volvo Canada wants to give you a deal. Today's Canadian dollar is worth about $1.07 USD, and says Volvo Cars of Canada CEO Steve Blyth, "We realize Canadians are looking to the US market and comparing prices of...
Cars
GM Wants to be the Best in Customer Loyalty, Gain More than US$4 Billion Annually
The Holy Grail in any industry is customer loyalty. All manufacturers are fighting to improve their retention rate, that is, the percentage of customers who, when the time comes to replace a product, will remain loyal to the brand.
The automotive industry is no different. In the U.S. market, the current leader is Toyota, with a 58 percent retention rate. General Motors’ percentage is around 52-53 percent, close to the automotive industry average. Clearly, GM execs think that this should change; and there’s a very good reason for that.
Read more »- Chrysler Cuts Incentives And Penalties Strategy, Dealers Will Have To Rely On Sales And Service
Customer satisfaction is something all carmakers strive to achieve. The way each one chooses to improve and thus gain customer loyalty as well as a good reputation, differs among them. In 2009, when the US automotive industry was in turmoil, the Chrysler...
- Usw Says New Record U.s. Trade Deficit With China Threatens Auto Jobs
In 2011, U.S exports rose by 14.4 percent to a record US$2.1 trillion. That’s the good news. The bad news is that imports also set an all-time high record of US$2.7 trillion, a 13.8 percent increase over 2010. It's really not that hard to...
- New Study Examines Why Luxury Car Buyers Stay Loyal To Their Brands
Brand loyalty is a priority for any car manufacturer. It ensures that they have a healthy core of buyers who will remain loyal when the time comes to change their car for a new one. Luring customers away from a rival, or “conquest†sales,...
- Bmw X3 Buyers Will Be Able To See Their Vehicles Being Built Through An Online Video Portal
BMW wants to turn an ordinary sale into an emotional experience that drives brand loyalty and retention by offerings U.S. buyers of the 2011MY X3 a unique access to the creation of their crossover through an online video portal that will show them footage...
- Volvo's Big Incentives
Leasing, financing, and paying cash? Volvo Canada wants to give you a deal. Today's Canadian dollar is worth about $1.07 USD, and says Volvo Cars of Canada CEO Steve Blyth, "We realize Canadians are looking to the US market and comparing prices of...