Cars
Brand loyalty is a priority for any car manufacturer. It ensures that they have a healthy core of buyers who will remain loyal when the time comes to change their car for a new one. Luring customers away from a rival, or “conquest†sales, as it is commonly known in the industry, is also one of their key objectives.
- The Definitive Infographic On The Claimed-real Efficiency Discrepancy
Unsurprisingly, according to an AAA Automotive Engineering-conducted two-phase study, knowledge that you can’t quite reach manufacturer claimed figures is refreshed. Read more »...
- Porsche 911 Preferred By Men, Volvo S40 And Nissan Rogue By Women, Says Gender-based Study
We all know that male and female buying decisions differ greatly so it will not come to as a surprise to learn that the two genders have diverse preferences when it comes to choosing a car. Automotive research firm Truecar.com released its third annual...
- New Study Finds That Only A Third Of Hybrid Owners Buy Hybrids Again
As it seems, the majority of hybrid car owners in the States don't go for seconds, or at least that's what a new study released today by auto research firm Polk reveals. According to the report, while the number of hybrid models in the U.S....
- New Survey Shows Which Owners Would Buy From The Same Brand Again
Brand loyalty among customers is something all carmakers aspire to achieve, but sometimes that's easier said than done as proved by the results of J.D. Power and Associates' 2012 Customer Retention Study. There's a lot to say about the survey...
- And The Most Appealing Brands And Vehicle Models For U.s. Consumers In 2011 Are…
Aside from the annual vehicle reliability study that determines which are statistically the most and least dependable cars on the market, J.D. Power & Associates’ also conducts an annual survey of the most appealing brands and vehicles in...
Cars
New Study Examines Why Luxury Car Buyers Stay Loyal to their Brands
Brand loyalty is a priority for any car manufacturer. It ensures that they have a healthy core of buyers who will remain loyal when the time comes to change their car for a new one. Luring customers away from a rival, or “conquest†sales, as it is commonly known in the industry, is also one of their key objectives.
Therefore, when a report like the 2012 New Luxury Vehicle Loyalty Study comes out, you can bet automakers pay attention. Conducted by Polk and AutoTrader, the study examines the reasons why luxury car buyers stay loyal or “defect†to another brand.
“Understanding behaviors and attitudes is critical in helping automotive marketers to more effectively reach and influence luxury shoppers during their decision making processâ€, said vice president of automotive insights at AutoTrader, Rick Wainschel.
Read more »- The Definitive Infographic On The Claimed-real Efficiency Discrepancy
Unsurprisingly, according to an AAA Automotive Engineering-conducted two-phase study, knowledge that you can’t quite reach manufacturer claimed figures is refreshed. Read more »...
- Porsche 911 Preferred By Men, Volvo S40 And Nissan Rogue By Women, Says Gender-based Study
We all know that male and female buying decisions differ greatly so it will not come to as a surprise to learn that the two genders have diverse preferences when it comes to choosing a car. Automotive research firm Truecar.com released its third annual...
- New Study Finds That Only A Third Of Hybrid Owners Buy Hybrids Again
As it seems, the majority of hybrid car owners in the States don't go for seconds, or at least that's what a new study released today by auto research firm Polk reveals. According to the report, while the number of hybrid models in the U.S....
- New Survey Shows Which Owners Would Buy From The Same Brand Again
Brand loyalty among customers is something all carmakers aspire to achieve, but sometimes that's easier said than done as proved by the results of J.D. Power and Associates' 2012 Customer Retention Study. There's a lot to say about the survey...
- And The Most Appealing Brands And Vehicle Models For U.s. Consumers In 2011 Are…
Aside from the annual vehicle reliability study that determines which are statistically the most and least dependable cars on the market, J.D. Power & Associates’ also conducts an annual survey of the most appealing brands and vehicles in...