Cars
General Motors has pulled the plug off its 19-year long relationship with the Academy Awards, the Wall Street Journal reported on Sunday. Despite the fact that the Oscars are one of the biggest annual events on broadcast television, GM decided to end its long-time sponsorship of Hollywood
- Hyundai To Introduce Commercials Tailor-made For The Super Bowl
If there is one televised event in the U.S. that attracts record audiences, it is the Super Bowl. So it comes to no surprise that companies with an aggressive advertising campaign deem it worthy to pay a lot of cash (as much as US$3.0 million in 2011...
- Well, That "sucks": Gm Embarrassed At Spark Launch After Derogatory Remarks For Rivals Appear On Computers
On Wednesday, General Motors held a special event in the U.S. to announce the launch an all-electric version of its Chevrolet Spark. But it didn't go as smoothly as the company had hoped for. You see, according to a report from the Wall Street Journal,...
- Chrysler Group To Boost Ad Budget By 70% To $2.9 Billion In 2011
As the Chrysler Group continues its product renaissance with new or facelifted models, the Auburn Hills automaker is now looking to boost its marketing presence in the United States by increasing its advertising budget nearly 70 percent this year, from...
- Hyundai Moves Up In The World With Times Square Billboard
Continuing its high-profile advertising initiatives this year which included the launch of its new Genesis Coupe during the Super Bowl coverage, Hyundai has moved into Times Square in Manhattan, New York with a new outdoor campaign. The cube shaped billboard...
- Breaking: Gm Issues Official Statement On Pontiac Death Rumors
General Motors decided to take action and issue an official statement in regards of news reports from Edmund's Insideline and Autonews saying that the automaker had decided to axe the Pontiac brand instead of keeping it as a 'specialty-marque'...
Cars
GM Skips 2009 Oscars, Won’t Buy any Advertising Time
General Motors has pulled the plug off its 19-year long relationship with the Academy Awards, the Wall Street Journal reported on Sunday. Despite the fact that the Oscars are one of the biggest annual events on broadcast television, GM decided to end its long-time sponsorship of The cash-strapped American automaker was one of the biggest advertisers for the Oscars spending $13.5 million for ad time last February and over $110 million the past 11 years according to TNS Media Intelligence. "With the current business challenges and tightening budgets, we've decided to focus our advertising and promotional dollars on activities that reach customers in the most impactful ways," a GM spokeswoman said. In other words, GM has decided to shift a large portion of its ad budget from the traditional media to digital marketing (internet) where the company’s execs believe they’re getting more bang for their bucks.
- Hyundai To Introduce Commercials Tailor-made For The Super Bowl
If there is one televised event in the U.S. that attracts record audiences, it is the Super Bowl. So it comes to no surprise that companies with an aggressive advertising campaign deem it worthy to pay a lot of cash (as much as US$3.0 million in 2011...
- Well, That "sucks": Gm Embarrassed At Spark Launch After Derogatory Remarks For Rivals Appear On Computers
On Wednesday, General Motors held a special event in the U.S. to announce the launch an all-electric version of its Chevrolet Spark. But it didn't go as smoothly as the company had hoped for. You see, according to a report from the Wall Street Journal,...
- Chrysler Group To Boost Ad Budget By 70% To $2.9 Billion In 2011
As the Chrysler Group continues its product renaissance with new or facelifted models, the Auburn Hills automaker is now looking to boost its marketing presence in the United States by increasing its advertising budget nearly 70 percent this year, from...
- Hyundai Moves Up In The World With Times Square Billboard
Continuing its high-profile advertising initiatives this year which included the launch of its new Genesis Coupe during the Super Bowl coverage, Hyundai has moved into Times Square in Manhattan, New York with a new outdoor campaign. The cube shaped billboard...
- Breaking: Gm Issues Official Statement On Pontiac Death Rumors
General Motors decided to take action and issue an official statement in regards of news reports from Edmund's Insideline and Autonews saying that the automaker had decided to axe the Pontiac brand instead of keeping it as a 'specialty-marque'...