Cars
If there is one televised event in the U.S. that attracts record audiences, it is the Super Bowl. So it comes to no surprise that companies with an aggressive advertising campaign deem it worthy to pay a lot of cash (as much as US$3.0 million in 2011 and $3.5 million in 2012) for some air time during the game.
- And The Most Viewed Commercial During Super Bowl Xlvi Was….
To the dismay of Patriot fans, the New York Giants won the Super Bowl XLVI. But aside from the real game on the field, there was also another game taking place on television sets. We're talking of course about the advertising war. According to Kantar...
- Toyota's "connections" Super Bowl Ad Will Take You From Zero To Snooze In 61 Seconds
Toyota has a secret weapon against its rivals in this year's Super Bowl (well, at least those that have scheduled to air their commercials after the Japanese company): it's called "Connections" and it's one of two spots that it...
- Lexus Unleashes "the Beast", Its 2012 Super Bowl Commercial On The 2013 Gs
Like most carmakers this Super Bowl season, Lexus gave us a small teaser of the commercial it will air during the big game on February 5 earlier this month. However, you won't have to wait for the football match to see Lexus' first ever Super...
- Audi Teases Oddball Super Bowl Xlvi Commercial With Tree Climbing Vampires
Some Super Bowl commercials hit the spot while others fall flatter than a pancake. We can't say yet in which of the two categories Audi's upcoming Super Bowl XLVI ad will fall into as we only have a short teaser of the 60-second long clip that...
- Don't Underestimate The Force: Vw's 2012 Super Bowl Ad Teaser
The undisputed winner of last year's Super Bowl ad war was Volkswagen and its little Darth Vader spot, which has garnered some 49 million views on the German automaker's YouTube channel alone since last February. So why change a winning formula?...
Cars
Hyundai to Introduce Commercials Tailor-Made for the Super Bowl
If there is one televised event in the U.S. that attracts record audiences, it is the Super Bowl. So it comes to no surprise that companies with an aggressive advertising campaign deem it worthy to pay a lot of cash (as much as US$3.0 million in 2011 and $3.5 million in 2012) for some air time during the game.
So far, Hyundai has followed a simple strategy when it came to its Super Bowl commercials: see what ads it has for upcoming models and debut them during the game.
But now, the Korean automaker, which has made quite an impact on the U.S. market with its new models, has decided to change its game: it wants to make commercials that are tailor-made for the Super Bowl.
Read more »- And The Most Viewed Commercial During Super Bowl Xlvi Was….
To the dismay of Patriot fans, the New York Giants won the Super Bowl XLVI. But aside from the real game on the field, there was also another game taking place on television sets. We're talking of course about the advertising war. According to Kantar...
- Toyota's "connections" Super Bowl Ad Will Take You From Zero To Snooze In 61 Seconds
Toyota has a secret weapon against its rivals in this year's Super Bowl (well, at least those that have scheduled to air their commercials after the Japanese company): it's called "Connections" and it's one of two spots that it...
- Lexus Unleashes "the Beast", Its 2012 Super Bowl Commercial On The 2013 Gs
Like most carmakers this Super Bowl season, Lexus gave us a small teaser of the commercial it will air during the big game on February 5 earlier this month. However, you won't have to wait for the football match to see Lexus' first ever Super...
- Audi Teases Oddball Super Bowl Xlvi Commercial With Tree Climbing Vampires
Some Super Bowl commercials hit the spot while others fall flatter than a pancake. We can't say yet in which of the two categories Audi's upcoming Super Bowl XLVI ad will fall into as we only have a short teaser of the 60-second long clip that...
- Don't Underestimate The Force: Vw's 2012 Super Bowl Ad Teaser
The undisputed winner of last year's Super Bowl ad war was Volkswagen and its little Darth Vader spot, which has garnered some 49 million views on the German automaker's YouTube channel alone since last February. So why change a winning formula?...