Cars
As the Chrysler Group continues its product renaissance with new or facelifted models, the Auburn Hills automaker is now looking to boost its marketing presence in the United States by increasing its advertising budget nearly 70 percent this year, from $1.72 billion in 2010 to around $2.9 billion in 2011.
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- Shocker! Chrysler Bringing Home More Bacon Than Fiat...
Two years ago, Chrysler was saved from oblivion when the federal government provided a $15 billion bailout and orchestrated a rescue plan that gave the Fiat Group the management control of the company. Last week, the Italian automaker raised its share...
- Chrysler Group Repays Us And Canadian Government Loans In Full
The Chrysler Group announced the repay of U.S. and Canadian government loans totaling $7.6 billion (€5.39 billion), more than six years ahead of schedule. More specifically, the Detroit automaker made a payment of $5.9 billion to the U.S. Treasury...
- Chrysler Group To Repay $7.5 Billion Of Government Loans By The End Of June
In order to pave the way for Fiat to reach 51 percent ownership of the Chrysler Group, the Auburn Hills-based automaker announced today that it intends to repay in full the loans provided by the U.S. and Canadian governments back in 2009 ($7.53 billion...
- Fiat Announces 21% Drop In Pre-tax Profits For 2008, Foresees 20% Less Sales In 2009
Two days after announcing its plans to acquire a 35 percent stake in Chrysler LLC, Fiat S.p.A. released the group's 2008 calendar year results and at the same time, revealed its gloomy outlook for 2009. The Fiat Group's total revenues for 2008...
Cars
Chrysler Group to Boost Ad Budget by 70% to $2.9 Billion in 2011
As the Chrysler Group continues its product renaissance with new or facelifted models, the Auburn Hills automaker is now looking to boost its marketing presence in the United States by increasing its advertising budget nearly 70 percent this year, from $1.72 billion in 2010 to around $2.9 billion in 2011.
The increase is even greater when compared to 2009, when Chrysler had just come out of bankruptcy and joined forces with the Fiat Group. According to the SEC filing, the Detroit firm spent just $677 million on advertising in the second half of 2009.
Read more »- Volkswagen Group Operating Profits Soar 86 Percent In The First 9 Months Of 2011
Whereas the rest of the European carmakers such as PSA Peugeot and Citroen and the Fiat Group are facing troubled times, the German auto industry is enjoying one of its most prosperous eras ever. On Thursday, Europe's largest automaker, the Volkswagen...
- Shocker! Chrysler Bringing Home More Bacon Than Fiat...
Two years ago, Chrysler was saved from oblivion when the federal government provided a $15 billion bailout and orchestrated a rescue plan that gave the Fiat Group the management control of the company. Last week, the Italian automaker raised its share...
- Chrysler Group Repays Us And Canadian Government Loans In Full
The Chrysler Group announced the repay of U.S. and Canadian government loans totaling $7.6 billion (€5.39 billion), more than six years ahead of schedule. More specifically, the Detroit automaker made a payment of $5.9 billion to the U.S. Treasury...
- Chrysler Group To Repay $7.5 Billion Of Government Loans By The End Of June
In order to pave the way for Fiat to reach 51 percent ownership of the Chrysler Group, the Auburn Hills-based automaker announced today that it intends to repay in full the loans provided by the U.S. and Canadian governments back in 2009 ($7.53 billion...
- Fiat Announces 21% Drop In Pre-tax Profits For 2008, Foresees 20% Less Sales In 2009
Two days after announcing its plans to acquire a 35 percent stake in Chrysler LLC, Fiat S.p.A. released the group's 2008 calendar year results and at the same time, revealed its gloomy outlook for 2009. The Fiat Group's total revenues for 2008...