Cars
The NFL Super Bowl game is the most watched American TV broadcast of the year: in 2011, some 111 million viewers watched the Green Bay Packers beat the Pittsburgh Steelers 31 to 25. It broke the record held by the 2010 game, which itself had shattered the 28-year old record held by the final episode of M*A*S*H.
- And The Most Viewed Commercial During Super Bowl Xlvi Was….
To the dismay of Patriot fans, the New York Giants won the Super Bowl XLVI. But aside from the real game on the field, there was also another game taking place on television sets. We're talking of course about the advertising war. According to Kantar...
- Lexus Unleashes "the Beast", Its 2012 Super Bowl Commercial On The 2013 Gs
Like most carmakers this Super Bowl season, Lexus gave us a small teaser of the commercial it will air during the big game on February 5 earlier this month. However, you won't have to wait for the football match to see Lexus' first ever Super...
- Hyundai To Introduce Commercials Tailor-made For The Super Bowl
If there is one televised event in the U.S. that attracts record audiences, it is the Super Bowl. So it comes to no surprise that companies with an aggressive advertising campaign deem it worthy to pay a lot of cash (as much as US$3.0 million in 2011...
- Record Audience To Make Super Bowl Advertisers’ Financial Efforts Worth While
Paying $3 million or more for a Super Bowl ad could be a stretch for automakers, even though the economic climate is slowly improving. However, according to New York advertising executives Peter Gardiner of Deutsch Inc. and Andy Donchin of Carat North...
- Automakers Ram Up Ads For Super Bowl Xlv
At least eight auto brands have purchased ad airtime for the next Super Bowl sports event to be held in Arlington, Texas, on February 6. That means we can expect to witness the biggest auto-ad smackdown of recent times, as some automakers plan to air...
Cars
Get Your Kicks on “Route 66†Super Bowl XLVI Chevy Ad – and Win $10,000 in the Process
The NFL Super Bowl game is the most watched American TV broadcast of the year: in 2011, some 111 million viewers watched the Green Bay Packers beat the Pittsburgh Steelers 31 to 25. It broke the record held by the 2010 game, which itself had shattered the 28-year old record held by the final episode of M*A*S*H.
It’s no wonder then that companies not only pay huge amounts of money to place their ads, but also want those ads to make an impression on the biggest TV audience in the U.S.
Read more »- And The Most Viewed Commercial During Super Bowl Xlvi Was….
To the dismay of Patriot fans, the New York Giants won the Super Bowl XLVI. But aside from the real game on the field, there was also another game taking place on television sets. We're talking of course about the advertising war. According to Kantar...
- Lexus Unleashes "the Beast", Its 2012 Super Bowl Commercial On The 2013 Gs
Like most carmakers this Super Bowl season, Lexus gave us a small teaser of the commercial it will air during the big game on February 5 earlier this month. However, you won't have to wait for the football match to see Lexus' first ever Super...
- Hyundai To Introduce Commercials Tailor-made For The Super Bowl
If there is one televised event in the U.S. that attracts record audiences, it is the Super Bowl. So it comes to no surprise that companies with an aggressive advertising campaign deem it worthy to pay a lot of cash (as much as US$3.0 million in 2011...
- Record Audience To Make Super Bowl Advertisers’ Financial Efforts Worth While
Paying $3 million or more for a Super Bowl ad could be a stretch for automakers, even though the economic climate is slowly improving. However, according to New York advertising executives Peter Gardiner of Deutsch Inc. and Andy Donchin of Carat North...
- Automakers Ram Up Ads For Super Bowl Xlv
At least eight auto brands have purchased ad airtime for the next Super Bowl sports event to be held in Arlington, Texas, on February 6. That means we can expect to witness the biggest auto-ad smackdown of recent times, as some automakers plan to air...