Cars
In all the years I've been in the media business, I've seen and heard some really weird things but automakers and their marketing agencies never cease to amaze me with their ignorance and dubious promotion methods. Earlier today I received an email from a representative of the Social Media Group, an independent agency handling a Ford account.
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- Nhtsa Says It Uses Various Forms Of Social Media To Discover Defects In Vehicles
Usually agencies such as the National Highway Traffic and Safety Administration (NHTSA) find out about vehicle issues when the manufacturer or owners who have experienced trouble report to them. Now, an agency spokeswoman acknowledged that Twitter, Facebook,...
- General Motors To Reassess Facebook Advertising, Execs Say Ads Had Little Impact
In a move that may very well have a negative effect Facebook's $105 billion share sale on Friday, General Motors confirmed via its spokesperson that it is reassessing its advertising presence on the world's largest social network. GM released...
- Chrysler Fires Employee For Using F-word On Detroit Drivers In An Official Tweet
If this isn't the definition of irony, we don't know what is; the company that not only prides itself for being from Detroit but has also built its entire marketing campaign around its Motown city roots posted a tweet cursing Detroit drivers!...
- Kia Takes On Time Travelling With New Super Bowl Commercial For 2011 Optima
This year's Super Bowl is just around the corner and automakers are getting ready to spend millions of dollars to draw the attention of buyers. For a second year in a row, Kia will be present at the event with a full marketing campaign incorporating...
- Video: 2011 Volvo S60 Drawn On Paper By Blind Turkish Artist
Automakers and their respective marketing departments / advertising agencies come up with all sorts of ideas to generate interest in their current or future products - some successful, others not so much. For the promotion of its new 2011 S60 sedan that...
Cars
Ford's Agency Tries to Lure Carscoop and Other Blogs into Writing about their Cars to Enter a Draw for a Media Test Drive...
In all the years I've been in the media business, I've seen and heard some really weird things but automakers and their marketing agencies never cease to amaze me with their ignorance and dubious promotion methods. Earlier today I received an email from a representative of the Social Media Group, an independent agency handling a Ford account.
Read more »
- Nhtsa Says It Uses Various Forms Of Social Media To Discover Defects In Vehicles
Usually agencies such as the National Highway Traffic and Safety Administration (NHTSA) find out about vehicle issues when the manufacturer or owners who have experienced trouble report to them. Now, an agency spokeswoman acknowledged that Twitter, Facebook,...
- General Motors To Reassess Facebook Advertising, Execs Say Ads Had Little Impact
In a move that may very well have a negative effect Facebook's $105 billion share sale on Friday, General Motors confirmed via its spokesperson that it is reassessing its advertising presence on the world's largest social network. GM released...
- Chrysler Fires Employee For Using F-word On Detroit Drivers In An Official Tweet
If this isn't the definition of irony, we don't know what is; the company that not only prides itself for being from Detroit but has also built its entire marketing campaign around its Motown city roots posted a tweet cursing Detroit drivers!...
- Kia Takes On Time Travelling With New Super Bowl Commercial For 2011 Optima
This year's Super Bowl is just around the corner and automakers are getting ready to spend millions of dollars to draw the attention of buyers. For a second year in a row, Kia will be present at the event with a full marketing campaign incorporating...
- Video: 2011 Volvo S60 Drawn On Paper By Blind Turkish Artist
Automakers and their respective marketing departments / advertising agencies come up with all sorts of ideas to generate interest in their current or future products - some successful, others not so much. For the promotion of its new 2011 S60 sedan that...