Chrysler Fires Employee for Using F-Word on Detroit Drivers in an Official Tweet
If this isn't the definition of irony, we don't know what is; the company that not only prides itself for being from Detroit but has also built its entire marketing campaign around its Motown city roots posted a tweet cursing Detroit drivers!
“I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to fucking drive,†read the tweet on Chrysler’s official Twitter account earlier this morning. Shortly after, it was removed and Chrysler posted an apology.
If you’re thinking that this may have been the work of an outsider, you’re partially right. As it turns out, an employee of the social media company that runs Chrysler’s Twitter account New Media Strategies (NMS) posted the specific tweet. Chrysler quickly found out who the culprit was and not surprisingly, terminated the employee.
We can understand his / her frustration – hell, we’ve all cursed other drivers at some point, but unless the perpetrator mixed his personal account with the one he or she handles for Chrysler, the move doesn’t really make any sense. Chrysler’s official statement follows after the jump.
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