Cars
This year's Super Bowl is just around the corner and automakers are getting ready to spend millions of dollars to draw the attention of buyers. For a second year in a row, Kia will be present at the event with a full marketing campaign incorporating TV, digital, print and social media as well as in-dealership components, all focusing on the 2011 Optima midsize sedan. Read more »
- Chrysler And Pure Detroit Agree To Settle “imported From Detroit†Merchandise War
The “Imported from Detroit†tagline used by Chrysler to launch its redesigned models last year has made many a headline; not always in the way intended, though. Its award-winning 2011 Super Bowl commercial was copied by Audi in a German ad...
- And The Most Viewed Commercial During Super Bowl Xlvi Was….
To the dismay of Patriot fans, the New York Giants won the Super Bowl XLVI. But aside from the real game on the field, there was also another game taking place on television sets. We're talking of course about the advertising war. According to Kantar...
- Lexus Unleashes "the Beast", Its 2012 Super Bowl Commercial On The 2013 Gs
Like most carmakers this Super Bowl season, Lexus gave us a small teaser of the commercial it will air during the big game on February 5 earlier this month. However, you won't have to wait for the football match to see Lexus' first ever Super...
- Kia's 2012 Super Bowl Ad To Star Victoria's Secret Model Adriana Lima, Mötley Crue And More
With the Super Bowl XLVI match-up between the New England Patriots and New York Giants just a couple of weeks away, automakers are preparing the public for their new ads that will air during the big football game on February 5. At last year's game,...
- Video: 2011 Audi A8 Commercial Mocks The Mercedes S-class
With its new commercial for the 2011 A8, Audi of America is opening a fresh chapter in the advertisement wars. Taking inspiration from the 1947 children’s book Goodnight Moon by Margaret Wise Brown, the ad portrays S-Class owners as gluttonous...
Cars
Kia Takes on Time Travelling with New Super Bowl Commercial for 2011 Optima
This year's Super Bowl is just around the corner and automakers are getting ready to spend millions of dollars to draw the attention of buyers. For a second year in a row, Kia will be present at the event with a full marketing campaign incorporating TV, digital, print and social media as well as in-dealership components, all focusing on the 2011 Optima midsize sedan. Read more »
- Chrysler And Pure Detroit Agree To Settle “imported From Detroit†Merchandise War
The “Imported from Detroit†tagline used by Chrysler to launch its redesigned models last year has made many a headline; not always in the way intended, though. Its award-winning 2011 Super Bowl commercial was copied by Audi in a German ad...
- And The Most Viewed Commercial During Super Bowl Xlvi Was….
To the dismay of Patriot fans, the New York Giants won the Super Bowl XLVI. But aside from the real game on the field, there was also another game taking place on television sets. We're talking of course about the advertising war. According to Kantar...
- Lexus Unleashes "the Beast", Its 2012 Super Bowl Commercial On The 2013 Gs
Like most carmakers this Super Bowl season, Lexus gave us a small teaser of the commercial it will air during the big game on February 5 earlier this month. However, you won't have to wait for the football match to see Lexus' first ever Super...
- Kia's 2012 Super Bowl Ad To Star Victoria's Secret Model Adriana Lima, Mötley Crue And More
With the Super Bowl XLVI match-up between the New England Patriots and New York Giants just a couple of weeks away, automakers are preparing the public for their new ads that will air during the big football game on February 5. At last year's game,...
- Video: 2011 Audi A8 Commercial Mocks The Mercedes S-class
With its new commercial for the 2011 A8, Audi of America is opening a fresh chapter in the advertisement wars. Taking inspiration from the 1947 children’s book Goodnight Moon by Margaret Wise Brown, the ad portrays S-Class owners as gluttonous...