Cars
It’s not uncommon these days for certain companies to reproduce (or at least try to) the styling and/or the available technology features of Germany’s finest carmakers but this time we have a story that turns the tables the other way around. In mid-May, Audi aired a new commercial for the just launched A6 Avant in its home market. The ad shows the executive station wagon model cruising through streets of a German city as a version of Eminem's "Lose Yourself" song plays in the background.
- Chrysler And Pure Detroit Agree To Settle “imported From Detroit†Merchandise War
The “Imported from Detroit†tagline used by Chrysler to launch its redesigned models last year has made many a headline; not always in the way intended, though. Its award-winning 2011 Super Bowl commercial was copied by Audi in a German ad...
- Suzuki Airs Final Version Of Its Super Bowl "sled" Ad With New Song From 50 Cent
Last weekend, we showed you Suzuki's new Super Bowl commercial for the Kizashi sedan title "Sled". As it turns out, it wasn't the final version that will air during the big game on Sunday, February 5, but a preview clip with music from...
- Fiat Debuts New Jennifer Lopez Ad Featuring…the 500 Cabrio
The North American division of Fiat has launched its second commercial about Jennifer Lopez featuring the new 500 Cabrio. And no, we're not the ones to get it wrong here but Fiat's advertising agency which seems to have got its priorities confused....
- Chrysler Sues 'pure Detroit' Clothing Retailer For Using Its ‘imported From Detroit’ Slogan
The Chrysler Group LLC is suing a three-store retailer called ‘Pure Detroit’, which sells locally inspired merchandise, for using the automaker’s "Imported from Detroit" slogan that premiered earlier this year in a Super...
- Video: Chrysler's "born Of Fire" Super Bowl Ad Starring The New 200, Eminem And The City Of Detroit
Chrysler, unlike other automakers that were teasing and showing off their Super Bowl ads well before Sunday's event, held back giving viewers their first taste of the brand's two-minute long commercial in the third quarter of the game. The new...
Cars
Did Audi Import Its New A6 Avant Commercial from Detroit? Chrysler Thinks So
It’s not uncommon these days for certain companies to reproduce (or at least try to) the styling and/or the available technology features of Germany’s finest carmakers but this time we have a story that turns the tables the other way around. In mid-May, Audi aired a new commercial for the just launched A6 Avant in its home market. The ad shows the executive station wagon model cruising through streets of a German city as a version of Eminem's "Lose Yourself" song plays in the background.
If you watch the commercial in the video after the jump and it reminds you of Chrysler’s “Imported from Detroit†ad for the new 200 sedan from this year's Super Bowl event, rest assured you are not alone.
"It is absolutely shocking," said Joel Martin, manager of Eight Mile Style, the company that handles the song licensing for Eminem. "We believe Audi not only used 'Lose Yourself' to sell their product without permission, but their spot actually feels inspired by elements of Chrysler's commercial campaign,†Martin added.
Read more »- Chrysler And Pure Detroit Agree To Settle “imported From Detroit†Merchandise War
The “Imported from Detroit†tagline used by Chrysler to launch its redesigned models last year has made many a headline; not always in the way intended, though. Its award-winning 2011 Super Bowl commercial was copied by Audi in a German ad...
- Suzuki Airs Final Version Of Its Super Bowl "sled" Ad With New Song From 50 Cent
Last weekend, we showed you Suzuki's new Super Bowl commercial for the Kizashi sedan title "Sled". As it turns out, it wasn't the final version that will air during the big game on Sunday, February 5, but a preview clip with music from...
- Fiat Debuts New Jennifer Lopez Ad Featuring…the 500 Cabrio
The North American division of Fiat has launched its second commercial about Jennifer Lopez featuring the new 500 Cabrio. And no, we're not the ones to get it wrong here but Fiat's advertising agency which seems to have got its priorities confused....
- Chrysler Sues 'pure Detroit' Clothing Retailer For Using Its ‘imported From Detroit’ Slogan
The Chrysler Group LLC is suing a three-store retailer called ‘Pure Detroit’, which sells locally inspired merchandise, for using the automaker’s "Imported from Detroit" slogan that premiered earlier this year in a Super...
- Video: Chrysler's "born Of Fire" Super Bowl Ad Starring The New 200, Eminem And The City Of Detroit
Chrysler, unlike other automakers that were teasing and showing off their Super Bowl ads well before Sunday's event, held back giving viewers their first taste of the brand's two-minute long commercial in the third quarter of the game. The new...