Cars
Chrysler and Pure Detroit Agree to Settle “Imported from Detroit†Merchandise War
The “Imported from Detroit†tagline used by Chrysler to launch its redesigned models last year has made many a headline; not always in the way intended, though. Its award-winning 2011 Super Bowl commercial was copied by Audi in a German ad for its A6 Avant leading to a legal dispute with Eminem, while the Pentastar brand was also embroiled in a legal battle with a clothing company.
Chrysler sued Motown-based clothing retailer PureDetroit in March 2011 for copyright infringement as it started selling merchandise with the “Imported from Detroit†logo right after the Super Bowl ad aired.
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Eminem Is The Real Slim Shady In Legal Battle With Audi Over “lose Yourself†Ad
In February, during the Super Bowl, Chrysler aired its new advertising campaign for the 200 featuring the slogan “Imported from Detroitâ€. The commercial, which showed famous rapper Eminem driving around the Motor City under the sounds of...
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Judge Rules Chrysler Can’t Have The “imported From Detroit†Tag Line For Itself
As we mentioned last week, Chrysler used an award winning ad that aired during the Super Bowl on February 6 to introduce its “Imported from Detroit†message. But, guess what? It wasn’t the only to use the tag line. Pure Detroit clothier...
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Did Audi Import Its New A6 Avant Commercial From Detroit? Chrysler Thinks So
It’s not uncommon these days for certain companies to reproduce (or at least try to) the styling and/or the available technology features of Germany’s finest carmakers but this time we have a story that turns the tables the other way around....
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Chrysler Launches New “imported From Detroit†Merchandise – And No, They’re Not Made In China…
Chrysler has released a new dedicated lineup of clothes and apparels featuring the brand’s “Imported from Detroit†motto, which first appeared on the 200 Super Bowl commercial with Eminem. And yes, the possibility that the merchandise...
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Chrysler Wraps Auburn Hills Hq With New "imported From Detroit" Tagline
The Chrysler Group is showcasing its new “Imported from Detroit†tagline for the 200 model series with a massive wrap covering almost the entire west side of the company’s 15-story headquarters in Auburn Hills, Michigan. The Detroit...
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