Cars
Chrysler, unlike other automakers that were teasing and showing off their Super Bowl ads well before Sunday's event, held back giving viewers their first taste of the brand's two-minute long commercial in the third quarter of the game. The new TV spot, called “Born of Fire," showcases the all-new 2011 Chrysler 200 and reveals the brand’s new tagline, “Imported from Detroit.â€
- Lexus Unleashes "the Beast", Its 2012 Super Bowl Commercial On The 2013 Gs
Like most carmakers this Super Bowl season, Lexus gave us a small teaser of the commercial it will air during the big game on February 5 earlier this month. However, you won't have to wait for the football match to see Lexus' first ever Super...
- Did Audi Import Its New A6 Avant Commercial From Detroit? Chrysler Thinks So
It’s not uncommon these days for certain companies to reproduce (or at least try to) the styling and/or the available technology features of Germany’s finest carmakers but this time we have a story that turns the tables the other way around....
- Chrysler’s Latest Imported From Detroit Ad Featuring Designer John Varvatos
The next chapter of the Chrysler Group’s much talked about 'Imported from Detroit' campaign brings us yet another native of America’s Motor City who made it big, renowned fashion designer and entrepreneur, John Varvatos. The TV...
- Chrysler Sues 'pure Detroit' Clothing Retailer For Using Its ‘imported From Detroit’ Slogan
The Chrysler Group LLC is suing a three-store retailer called ‘Pure Detroit’, which sells locally inspired merchandise, for using the automaker’s "Imported from Detroit" slogan that premiered earlier this year in a Super...
- Chrysler Wraps Auburn Hills Hq With New "imported From Detroit" Tagline
The Chrysler Group is showcasing its new “Imported from Detroit†tagline for the 200 model series with a massive wrap covering almost the entire west side of the company’s 15-story headquarters in Auburn Hills, Michigan. The Detroit...
Cars
VIDEO: Chrysler's "Born of Fire" Super Bowl Ad Starring the New 200, Eminem and the City of Detroit
Chrysler, unlike other automakers that were teasing and showing off their Super Bowl ads well before Sunday's event, held back giving viewers their first taste of the brand's two-minute long commercial in the third quarter of the game. The new TV spot, called “Born of Fire," showcases the all-new 2011 Chrysler 200 and reveals the brand’s new tagline, “Imported from Detroit.â€
The commercial, which features singer Eminem driving the 200 through Detroit, is as much about the brand and the revamped mid-size sedan as it is about Detroit and the town "that’s been to hell and back.†Overall, we'd say the ad conveys an honest and somewhat emotional message to consumers about the 200 as well as Chrysler in general.
- Lexus Unleashes "the Beast", Its 2012 Super Bowl Commercial On The 2013 Gs
Like most carmakers this Super Bowl season, Lexus gave us a small teaser of the commercial it will air during the big game on February 5 earlier this month. However, you won't have to wait for the football match to see Lexus' first ever Super...
- Did Audi Import Its New A6 Avant Commercial From Detroit? Chrysler Thinks So
It’s not uncommon these days for certain companies to reproduce (or at least try to) the styling and/or the available technology features of Germany’s finest carmakers but this time we have a story that turns the tables the other way around....
- Chrysler’s Latest Imported From Detroit Ad Featuring Designer John Varvatos
The next chapter of the Chrysler Group’s much talked about 'Imported from Detroit' campaign brings us yet another native of America’s Motor City who made it big, renowned fashion designer and entrepreneur, John Varvatos. The TV...
- Chrysler Sues 'pure Detroit' Clothing Retailer For Using Its ‘imported From Detroit’ Slogan
The Chrysler Group LLC is suing a three-store retailer called ‘Pure Detroit’, which sells locally inspired merchandise, for using the automaker’s "Imported from Detroit" slogan that premiered earlier this year in a Super...
- Chrysler Wraps Auburn Hills Hq With New "imported From Detroit" Tagline
The Chrysler Group is showcasing its new “Imported from Detroit†tagline for the 200 model series with a massive wrap covering almost the entire west side of the company’s 15-story headquarters in Auburn Hills, Michigan. The Detroit...