Cars
BMW Reveals New "Eclipse" Media Campaign for the 2013 6-Series Gran Coupe
Despite the fact that the 6-Series Grand Coupe’s world premiere will take place in March at the Geneva Motor Show and the first cars won't be arriving in showrooms until next summer, BMW has already readied a media campaign for its spanking new sports saloon. The global campaign, which will launch in print and TV media in the second quarter of 2012, features a total eclipse of the sun as the central theme and the motto “Beauty. Revealedâ€.
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Maserati Shows 2013 Quattroporte In New Short Film
On the occasion of its world premiere today at the 2013 North American International Auto Show in Detroit, Maserati published a new online campaign for the Quattroporte luxury saloon that will begin to arrive in showrooms around the globe during...
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2013 Cadillac Ats Takes On World Travelling In New Film Series
GM has cooked up a new marketing campaign for its 2013 Cadillac ATS sports sedan that debuts online this week and includes 60- and 30-second television spots scheduled to air during the Opening Ceremony of the London Olympic Games on July 27. The campaign...
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Subaru Targets Young Asian American Buyers With New Sweet Tomorrow Campaign
Subaru’s American division is taking audience segmentation a step further with the release of a new advertising campaign for the 2011 Legacy that specifically targets the Chinese-American market. The campaign has been produced in Cantonese, Mandarin...
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Mercedes-benz Launches New Ad Campaign For 2012 C-class, Releases 70 Photos
Mercedes-Benz has kicked off a major advertising campaign for its facelifted C-Class series under the tagline “A Class Aheadâ€. The new model will be promoted across print media, TV, radio stationsa nd the Internet. While the TV advertisements...
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Audi R8 Tv Campaign: "the Slowest Car We’ve Ever Built!"
Audi is initiating a new media campaign to support the sales launch of the new R8 high-performance sports car in the UK market. The 90 second long film will bear the motto “The Slowest car We’ve Ever Built†highlighting the ‘hand-intensive’...
Cars