Cars
Audi R8 TV Campaign: "The Slowest Car We’ve Ever Built!"
Audi is initiating a new media campaign to support the sales launch of the new R8 high-performance sports car in the UK market. The 90 second long film will bear the motto “The Slowest car We’ve Ever Built†highlighting the ‘hand-intensive’ build process that goes into every R8.
The German carmaker will spend more than £6 million ($12.2 million or €8.6 million) in the campaign representing the largest investment ever made by Audi UK in the launch of a new model. The multi-channel campaign will break cover on October 17 during the England vs Russia football match on Sky Sports One. From November 16, the commercial will also be aired in cinemas across the UK.
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Robocop Fights Drink-driving In Nhtsa’s New Psa
Robocop has landed a leading role in National Highway Traffic Safety Administration’s (NHTSA) new anti-drinking advertising campaign. Aimed at discouraging drivers from drinking and driving, the campaign is called “Drive Sober or Get Pulled...
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Bmw Reveals New "eclipse" Media Campaign For The 2013 6-series Gran Coupe
Despite the fact that the 6-Series Grand Coupe’s world premiere will take place in March at the Geneva Motor Show and the first cars won't be arriving in showrooms until next summer, BMW has already readied a media campaign for its spanking...
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Volkswagen, Audi And Porsche Donate €2.5 Million For Japan Earthquake Relief
Volkswagen and Audi today announced that they will donate €1 million ($1.42 million) each for humanitarian aid to the Japanese people affected by the earthquake and tsunami that devastated the Asian nation on March 11. Porsche also said it will...
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Lexus To Spend £6 Million On Hybrid Campaign In The Uk
Six million pounds, 12 million US dollars, 8.7 million Euros; that’s an awful lot of money. Hopefully Lexus won’t mess it up this time as it did earlier this year when a magazine advert for the RX 400h was band on the grounds of false claims...
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Numerically Speaking - #2
473 - Reportedly, the official horsepower in Nissan's GT-R. 6 - Ratios in the Pontiac G8's transmission. 1 - Transmission available in Pontiac's G8 at launch; just automatic. No manual. 470,000 - Toyota's recalled in Japan yesterday....
Cars