Cars
Subaru’s American division is taking audience segmentation a step further with the release of a new advertising campaign for the 2011 Legacy that specifically targets the Chinese-American market. The campaign has been produced in Cantonese, Mandarin and English, and can be seen across a wide variety of media placements including TV, print, online and out-of-home running.
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Cars
Subaru Targets Young Asian American Buyers with New Sweet Tomorrow Campaign
Subaru’s American division is taking audience segmentation a step further with the release of a new advertising campaign for the 2011 Legacy that specifically targets the Chinese-American market. The campaign has been produced in Cantonese, Mandarin and English, and can be seen across a wide variety of media placements including TV, print, online and out-of-home running.
The television spot is called “Sweet Tomorrow†and it shows a young Chinese American couple preparing for the birth of their first child. The advert is scheduled to air through October 2011.
Read more »- Subaru To Unveil Chinese Market 2013 Legacy Sedan At The Beijing Auto Show
Following the reveal of the North American specification 2013 Legacy at this week's New York Auto Show, Subaru is now planning to unveil the Chinese spec version of its mid-size sedan model at the upcoming Beijing International Auto Show, which will...
- Volkswagen’s Little Darth Vader Uses The Force On The European Passat
Unless you've been living in some oddball world where the internet doesn't exist - in which case, you wouldn’t be reading this anyway (…), you’ve undoubtedly seen Volkswagen’s much praised Super Bowl commercial starring...
- Subaru Revealed Behind 2011 Mediocrity Marketing Hoax; What Do You Say Kia?
As some of you pointed out, Subaru was the culprit hiding behind the week-long 2011 Mediocrity campaign, which showed a beige-cladded first-generation Kia Optima in a scoop-like series of photos. Upon looking at the first set of images that arrived in...
- Lamborghini Print Ads: “feels Italian Wherever You Areâ€
The same German advertising agency that created the wonderful Lamborghini print campaign with the subject heading “Welcome to Sant’ Agata Bolognese, Home of Lamborghini" (click here) has struck again. This time, “Philipp und Keuntjeâ€...
- Smart Gets Aggressive With Fortwo’s Safety Credentials
Having had enough -or so to say- with people constantly questioning the safety credentials of its Fortwo minicar, Smart is launching a new aggressive television advertising campaign that will be supported by a direct mail campaign and an interactive online...