Cars
While BMW wants to keep its signature motto "Ultimate Driving Machine" alive, it also desires to attract a younger crowd with its marketing efforts on the brand-new 2012 3-Series sedan.
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Cars
BMW gets Playful with Six New Ads, Two of Which will Air during the Super Bowl
While BMW wants to keep its signature motto "Ultimate Driving Machine" alive, it also desires to attract a younger crowd with its marketing efforts on the brand-new 2012 3-Series sedan.
Hence the playful nature of its new U.S. campaign, which comprises six short commercials, two of which will air on TV during Super Bowl XLVI this Sunday.
The 15 and 30 second ads were created by 'Kirschenbaum, Bond, Senecal + Partners', and all of them demonstrate some of the new technologies that have been incorporated into the latest 3-Series in a humorous manner. You can watch all of them right after the break.
Read more »- After Ditching Facebook Ads, Gm Drops Out From 2013 Super Bowl As Well
With a very brief statement, General Motors, America's biggest automaker in terms of sales and third largest advertiser overall in the U.S., has announced that it will not buy any ads in the next Super Bowl in 2013. "We understand the reach...
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