Cars
With a very brief statement, General Motors, America's biggest automaker in terms of sales and third largest advertiser overall in the U.S., has announced that it will not buy any ads in the next Super Bowl in 2013.
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Cars
After Ditching FaceBook Ads, GM Drops Out from 2013 Super Bowl as Well
With a very brief statement, General Motors, America's biggest automaker in terms of sales and third largest advertiser overall in the U.S., has announced that it will not buy any ads in the next Super Bowl in 2013.
"We understand the reach the Super Bowl provides, but with the significant increase in price, we simply can't justify the expense," said General Motors Global Chief Marketing Officer Joel Ewanick.
Read more »- Gm Reunites With Facebook Ads After An 11-month Break
In May last year, General Motors decided to pull the plug on its Facebook advertisements because the second-largest U.S. marketer determined that their paid ads on the website had little impact on consumers. It's worth noting that it did so only...
- Gm Global Marketing Chief And European Division's Next Vp Of Design Step Down
Even one resignation of a high-ranking official at a major car company would make news, but General Motors is in the difficult position of announcing two separate resignations at the same time. The first one concerns General Motors Marketing Chief Joel...
- Audi Teases Oddball Super Bowl Xlvi Commercial With Tree Climbing Vampires
Some Super Bowl commercials hit the spot while others fall flatter than a pancake. We can't say yet in which of the two categories Audi's upcoming Super Bowl XLVI ad will fall into as we only have a short teaser of the 60-second long clip that...
- Don't Underestimate The Force: Vw's 2012 Super Bowl Ad Teaser
The undisputed winner of last year's Super Bowl ad war was Volkswagen and its little Darth Vader spot, which has garnered some 49 million views on the German automaker's YouTube channel alone since last February. So why change a winning formula?...
- Hyundai To Introduce Commercials Tailor-made For The Super Bowl
If there is one televised event in the U.S. that attracts record audiences, it is the Super Bowl. So it comes to no surprise that companies with an aggressive advertising campaign deem it worthy to pay a lot of cash (as much as US$3.0 million in 2011...