Cars
In May last year, General Motors decided to pull the plug on its Facebook advertisements because the second-largest U.S. marketer determined that their paid ads on the website had little impact on consumers. It's worth noting that it did so only three days before the world's most popular social network made its first public offering.
- Ferrari And 21-year Old Fight For Control Of Official Facebook Page
Facebook pages have become a big deal for companies, helping increase brand awareness across the globe. But it wasn’t always like that. In the early days of the social network website, fans were the ones setting up pages for brands they loved....
- This Is What You Get When You Let Facebook Fans Style An Aston Martin Db9
Carmakers are using the world's largest social network, which is none other than Facebook, as a tool to engage with potential customers and brand fans alike. Even Aston Martin is giving it a go. Beginning from last November, the British luxury automaker...
- Toyota U.s.a. Hits A Million Fans On Facebook
While Facebook's paid ads may not be up to par or effective as those from Google, automakers benefit in many other ways from the world's most popular social network. On Monday, Toyota U.S.A. reached the one million fan mark on its dedicated Facebook...
- After Ditching Facebook Ads, Gm Drops Out From 2013 Super Bowl As Well
With a very brief statement, General Motors, America's biggest automaker in terms of sales and third largest advertiser overall in the U.S., has announced that it will not buy any ads in the next Super Bowl in 2013. "We understand the reach...
- Srt Gets Social Hungry, Promises Another Viper Teaser If You 'like' Its Facebook Post
There's something about Facebook that gives the Chrysler Group's newly formed SRT division a warm, tingly sensation as the automaker insists on teasing its upcoming Viper sports car (leaked Hot Wheels model pictured above) on the world's...
Cars
GM Reunites with Facebook Ads After an 11-Month Break
In May last year, General Motors decided to pull the plug on its Facebook advertisements because the second-largest U.S. marketer determined that their paid ads on the website had little impact on consumers. It's worth noting that it did so only three days before the world's most popular social network made its first public offering.
Now, just shy of a year later, General Motors confirmed to Adage that it's returning to Facebook ads, albeit, without really explaining why. The only significant change that seems to have taken place during this period is the July, 2012 dismissal of former CMO Joel Ewanick, who was said to have been "instrumental" in GM's decision to abandon Facebook advertisements.
Read more »- Ferrari And 21-year Old Fight For Control Of Official Facebook Page
Facebook pages have become a big deal for companies, helping increase brand awareness across the globe. But it wasn’t always like that. In the early days of the social network website, fans were the ones setting up pages for brands they loved....
- This Is What You Get When You Let Facebook Fans Style An Aston Martin Db9
Carmakers are using the world's largest social network, which is none other than Facebook, as a tool to engage with potential customers and brand fans alike. Even Aston Martin is giving it a go. Beginning from last November, the British luxury automaker...
- Toyota U.s.a. Hits A Million Fans On Facebook
While Facebook's paid ads may not be up to par or effective as those from Google, automakers benefit in many other ways from the world's most popular social network. On Monday, Toyota U.S.A. reached the one million fan mark on its dedicated Facebook...
- After Ditching Facebook Ads, Gm Drops Out From 2013 Super Bowl As Well
With a very brief statement, General Motors, America's biggest automaker in terms of sales and third largest advertiser overall in the U.S., has announced that it will not buy any ads in the next Super Bowl in 2013. "We understand the reach...
- Srt Gets Social Hungry, Promises Another Viper Teaser If You 'like' Its Facebook Post
There's something about Facebook that gives the Chrysler Group's newly formed SRT division a warm, tingly sensation as the automaker insists on teasing its upcoming Viper sports car (leaked Hot Wheels model pictured above) on the world's...