Cars
“Yes we Cannesâ€:Chrysler’s Super Bowl ad Wins 5 Awards at French Festival
Chrysler’s TV commercial “Born of Fireâ€, which aired during the 2011 Super Bowl, won five awards at the 58th Cannes Lions International Festival of Creativity, where over 24,000 entries from all over the world were competing. The commercial for the 2011 200 sedan was created by Chrysler together with advertising company Wideden+Kennedy of Portland, Oregon, and took home four “Gold Lionsâ€, for Best Direction, Best Script, Best Use of Music, Best Automotive Commercial and Best Editing, as well as a “Bronze Lion†awarded to the brand for Best Editing.
Read more »
-
Chrysler And Pure Detroit Agree To Settle “imported From Detroit†Merchandise War
The “Imported from Detroit†tagline used by Chrysler to launch its redesigned models last year has made many a headline; not always in the way intended, though. Its award-winning 2011 Super Bowl commercial was copied by Audi in a German ad...
-
And The Most Viewed Commercial During Super Bowl Xlvi Was….
To the dismay of Patriot fans, the New York Giants won the Super Bowl XLVI. But aside from the real game on the field, there was also another game taking place on television sets. We're talking of course about the advertising war. According to Kantar...
-
Lexus Unleashes "the Beast", Its 2012 Super Bowl Commercial On The 2013 Gs
Like most carmakers this Super Bowl season, Lexus gave us a small teaser of the commercial it will air during the big game on February 5 earlier this month. However, you won't have to wait for the football match to see Lexus' first ever Super...
-
Vw’s Force Is Strong: German Brand Scoops 34 Awards In Cannes
Volkswagen won an amazing 34 “Lions†in the 58th International Festival of Creativity in Cannes. The German automaker, which came away with more awards than ever before (8 Golden, 14 silver and 11 Bronze), also won a “Titanium Lionâ€...
-
Did Audi Import Its New A6 Avant Commercial From Detroit? Chrysler Thinks So
It’s not uncommon these days for certain companies to reproduce (or at least try to) the styling and/or the available technology features of Germany’s finest carmakers but this time we have a story that turns the tables the other way around....
Cars