WHERE DID THE SALES GO?
Cars

WHERE DID THE SALES GO?


April was a bad month. We've covered that already. It's settled. But did every car suffer? Some companies made hay in April, even as General Motors, Chrysler, and Ford suffered. 

Jaguar recently introduced its new XF, a handsome and sporty midsize luxury competitor. Mainly because of that car's success, Jaguar sales jumped 15.7% in America. That's a tidy 300+ car increase in a month where almost every car company declined.

Nissan sold about 6,000 more cars this April than the Japanese company did last year. Daily sales rates adjust the percentages for the number of days available for selling. You can read about that in the earlier post. Nissan rose just 0.1% in April/08 vs April/07 contrasting.

Subaru saw a gain of 12% and Mini sold about 1,400 extra vehicles, comparing month-over-month results. Kia generated a 6.7% climb. But what about the losers? What happened?

To state the obvious, fewer people are buying trucks. At General Motors, cars and crossovers joined up to produce 9% greater sales than the same period of last year at a company that saw truck and SUV sales decline 27%. Truck numbers fell 19% at Ford; SUVs were even worse - 36% down.

The Dodge Caliber, Jeep Compass, and Jeep Patriot trio helped stem the outgoing tide at Chrysler. The trio's combined 16% climb was vastly outdone by truck and SUV sales at Chrysler which dropped 27%.

Blame doesn't sit on truck shoulders alone. Preliminary figures show sales at Japan Luxury Central (Infiniti, Lexus, and Acura) dropped. 

Drop, fall, decline, suffer. Words of the month.




- Chrysler Group's April U.s. Sales Up 11 Percent, But Chrysler Brand Down 13 Percent
The Chrysler Group as a whole reported an 11 percent sales increase in the United States in April, with 156,698 units sold. The Jeep, Dodge, Ram Truck and Fiat brands each posted year-over-year sales gains in April compared with the same month a year...

- Canada Auto Sales April 2010
One glance across the surface of Canada's auto sales results from April 2010 reveals a bad month for General Motors. And in a way, it was. I mean, General Motors sold fewer cars in April 2010 than General Motors sold in April 2009. That's bad,...

- April Sales Irony
American automobile sales people will soon be scratching the bottom of the barrel if things don't turn around. April was a terrible month for new vehicle sales. March was bad, too. February was worse than anticipated. What will May bring?   The...

- U.s. Auto Sales Continue Slump
Posts regarding automobile sales in the United States of America, circa March 2008, can be read here... or here... or here.... or here. Why did March's American vehicle sales deserve so much attention? Basically because March sucked for automakers...

- 'uh-oh' Rings Through Detroit
June of 2007 will be forever remembered as a real doozy for General Motors, quite awful for Ford Motor Company, and not nearly as terrible for Chrysler. All three had disappointing months in sales, although Chrysler had comparably 'good' news....



Cars








.