Cars
There's no doubt that this year's Super Bowl XLV played host to some original commercials but the one ad that stood out more than the rest was "The Force" from Volkswagen, the official YouTube version of which has garnered over 45 million views since it aired on February 2.
- Lexus Unleashes "the Beast", Its 2012 Super Bowl Commercial On The 2013 Gs
Like most carmakers this Super Bowl season, Lexus gave us a small teaser of the commercial it will air during the big game on February 5 earlier this month. However, you won't have to wait for the football match to see Lexus' first ever Super...
- Don't Underestimate The Force: Vw's 2012 Super Bowl Ad Teaser
The undisputed winner of last year's Super Bowl ad war was Volkswagen and its little Darth Vader spot, which has garnered some 49 million views on the German automaker's YouTube channel alone since last February. So why change a winning formula?...
- Hyundai To Introduce Commercials Tailor-made For The Super Bowl
If there is one televised event in the U.S. that attracts record audiences, it is the Super Bowl. So it comes to no surprise that companies with an aggressive advertising campaign deem it worthy to pay a lot of cash (as much as US$3.0 million in 2011...
- Volkswagen’s Little Darth Vader Uses The Force On The European Passat
Unless you've been living in some oddball world where the internet doesn't exist - in which case, you wouldn’t be reading this anyway (…), you’ve undoubtedly seen Volkswagen’s much praised Super Bowl commercial starring...
- Automakers Ram Up Ads For Super Bowl Xlv
At least eight auto brands have purchased ad airtime for the next Super Bowl sports event to be held in Arlington, Texas, on February 6. That means we can expect to witness the biggest auto-ad smackdown of recent times, as some automakers plan to air...
Cars
VW to Return to Super Bowl with New 60-Second Ad on the 2012 Beetle
There's no doubt that this year's Super Bowl XLV played host to some original commercials but the one ad that stood out more than the rest was "The Force" from Volkswagen, the official YouTube version of which has garnered over 45 million views since it aired on February 2.
Volkswagen actually aired one more commercial during the game, the “Black Beetleâ€, which has been seen by more than 5 million viewers on the German firm's channel.
Read more »- Lexus Unleashes "the Beast", Its 2012 Super Bowl Commercial On The 2013 Gs
Like most carmakers this Super Bowl season, Lexus gave us a small teaser of the commercial it will air during the big game on February 5 earlier this month. However, you won't have to wait for the football match to see Lexus' first ever Super...
- Don't Underestimate The Force: Vw's 2012 Super Bowl Ad Teaser
The undisputed winner of last year's Super Bowl ad war was Volkswagen and its little Darth Vader spot, which has garnered some 49 million views on the German automaker's YouTube channel alone since last February. So why change a winning formula?...
- Hyundai To Introduce Commercials Tailor-made For The Super Bowl
If there is one televised event in the U.S. that attracts record audiences, it is the Super Bowl. So it comes to no surprise that companies with an aggressive advertising campaign deem it worthy to pay a lot of cash (as much as US$3.0 million in 2011...
- Volkswagen’s Little Darth Vader Uses The Force On The European Passat
Unless you've been living in some oddball world where the internet doesn't exist - in which case, you wouldn’t be reading this anyway (…), you’ve undoubtedly seen Volkswagen’s much praised Super Bowl commercial starring...
- Automakers Ram Up Ads For Super Bowl Xlv
At least eight auto brands have purchased ad airtime for the next Super Bowl sports event to be held in Arlington, Texas, on February 6. That means we can expect to witness the biggest auto-ad smackdown of recent times, as some automakers plan to air...