Cars
The BMW Group's reborn MINI brand has made a name for itself, among other things, with its unconventional promotional methods, mainly targeted at a younger (in age or at heart) audience, some examples of which include the Life Ball specials, spicy tweets on social media channels and even a…peep-style corner show. Read more »
- Roberto Cavalli-styled Mini Paceman Sells For Close To $200,000 At Life Ball Gala!
The gold-themed Life Ball Mini 2013 designed by Roberto Cavalli was sold for a record €150,000 ($194,000) during the AIDS Solidarity gala in Vienna, Austria, with all proceeds going to projects helping to combat HIV/AIDS. This makes the Mini Paceman...
- Mini Life Ball Specials: Photo Gallery From The Vienna Gala
For the 18th annual Life Ball fundraiser for people with HIV and AIDS that took place on July 17 at Vienna's City Hall Square, MINI joined forces with celebrity fashion designers Diane von Furstenberg, Kenneth Cole and Calvin Klein Collection's...
- Ford's Agency Tries To Lure Carscoop And Other Blogs Into Writing About Their Cars To Enter A Draw For A Media Test Drive...
In all the years I've been in the media business, I've seen and heard some really weird things but automakers and their marketing agencies never cease to amaze me with their ignorance and dubious promotion methods. Earlier today I received an...
- Special Edition Life Ball Mini Convertible Makes A Splash In Vienna
In the eyes of designers Rican Phillipe and David Blond, this is what a MINI Convertible inspired by Kate Perry, the singer of the song "I Kissed a Girl", looks like. Well, the only way we can explain the pink and black leopard exterior theme, the fake...
- Mini Convertible Dresses Up For "i Kissed A Girl" Singer, Kate Perry
You may not know her by her name, but we're pretty sure that you've heard Kate Perry's 2008 pop song, "I Kissed a Girl". So what has MINI got to do with Kate Perry, we hear you ask? Well, the British automaker decided to create a "Kate Perry"...
Cars
Punk or Kinky? Wild Mini Coupe from Brazil is No Poster Child for Safety
The BMW Group's reborn MINI brand has made a name for itself, among other things, with its unconventional promotional methods, mainly targeted at a younger (in age or at heart) audience, some examples of which include the Life Ball specials, spicy tweets on social media channels and even a…peep-style corner show. Read more »
- Roberto Cavalli-styled Mini Paceman Sells For Close To $200,000 At Life Ball Gala!
The gold-themed Life Ball Mini 2013 designed by Roberto Cavalli was sold for a record €150,000 ($194,000) during the AIDS Solidarity gala in Vienna, Austria, with all proceeds going to projects helping to combat HIV/AIDS. This makes the Mini Paceman...
- Mini Life Ball Specials: Photo Gallery From The Vienna Gala
For the 18th annual Life Ball fundraiser for people with HIV and AIDS that took place on July 17 at Vienna's City Hall Square, MINI joined forces with celebrity fashion designers Diane von Furstenberg, Kenneth Cole and Calvin Klein Collection's...
- Ford's Agency Tries To Lure Carscoop And Other Blogs Into Writing About Their Cars To Enter A Draw For A Media Test Drive...
In all the years I've been in the media business, I've seen and heard some really weird things but automakers and their marketing agencies never cease to amaze me with their ignorance and dubious promotion methods. Earlier today I received an...
- Special Edition Life Ball Mini Convertible Makes A Splash In Vienna
In the eyes of designers Rican Phillipe and David Blond, this is what a MINI Convertible inspired by Kate Perry, the singer of the song "I Kissed a Girl", looks like. Well, the only way we can explain the pink and black leopard exterior theme, the fake...
- Mini Convertible Dresses Up For "i Kissed A Girl" Singer, Kate Perry
You may not know her by her name, but we're pretty sure that you've heard Kate Perry's 2008 pop song, "I Kissed a Girl". So what has MINI got to do with Kate Perry, we hear you ask? Well, the British automaker decided to create a "Kate Perry"...