Nissan To Enter Korean Market In 2008
Did you know that the Nissan brand was absent from the Korean market? We sure didn’t. But anyway, that’s going to change shortly as Nissan Motor Company unveiled plans to bring the Nissan brand to Colin Dodge, Senior VP, General Overseas Market, NML, said: “Infiniti has performed extremely well in the Korean market, rapidly becoming one of the leading luxury brands. With growing demand for import cars, it is the optimal time to introduce the Nissan brand. Korean customers have a keen appreciation of excellent design and quality while demanding top-notch service and competitive pricing. We believe our ability to deliver in all these areas will make the Nissan brand very successful here.â€
According to Gregory Phillips, president of Nissan Korea Ltd., a separate project team analyzed the preferences of Korean customers to prepare for the introduction of the Nissan brand. “We will be able to use our success with the Infiniti brand as a guide in helping to make Nissan one of the leading brands in the Korean market,†Phillips said.
- Nissan To Build Next Generation Rogue Crossover In South Korea As Well As In The U.s. [updated]
As it turns out, Nissan will split production of the new Rogue crossover between its Smyrna plant in Tennessee, USA, (starting from next year), and the Renault Samsung Motors factory in Busan, South Korea, (beginning in 2014). Analysts believe that...
- Renault Samsung Sm7 Concept Teased Ahead Of Seoul Motor Show
Renault's South Korean brand Samsung released a teaser sketch of the SM7 concept car that previews the next-generation of the firm’s large sedan. The current SM7, which is built on Nissan’s J31 platform that underpins the Asian market...
- Nissan Expanding In China With New Venucia Brand
Dongfeng Nissan, Nissan's Chinese comrade in arms, has announced that it is creating a new brand for the Chinese market. Called Venucia (Chinese Name: Qi Chen) from the Roman goddess Venus, its goal is to help expand and diversify Dongfeng Nissan's...
- Toyota Brand Enters South Korean Market, Home Turf Of Hyundai And Kia
As strange as it may sound, Toyota's namesake brand was absent from the South Korean market, home of its international rival, the Hyundai / Kia Group. While the world's largest automaker has been active in South Korea since 2000 when it established...
- Renault Samsung Unveils Qm5 Suv – Previews 2008 Renault Koleos Suv
Renault Samsung Motors., the South Korean affiliate of French automaker Renault, unveiled Monday (Nov. 19) its first ever SUV, the QM5 which will go on sale in the domestic market from early December. The same car but with a different grille will also...