Cars
The numbers are in for last week's Super Bowl event and they show that the winner is General Motors with its Chevrolet’s spot, “Miss Evelyn’s Wild Rideâ€. According to Nielsen, an estimated 119,628,000 viewers watched two guys describing a woman’s wild ride in a silver Chevrolet Camaro making it the most-watched commercial ever. The previous record holder was a Doritos ad from 2010 with 116,231,920 viewers. GM's winning streak continued with the Chevy Cruze ad that came in second with 119.3 million views.
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Cars
Nielsen: Chevy's Miss Evelyn the Most Watched Ad Ever, but VW's Little Darth Varder was the Super Bowl Favorite
The numbers are in for last week's Super Bowl event and they show that the winner is General Motors with its Chevrolet’s spot, “Miss Evelyn’s Wild Rideâ€. According to Nielsen, an estimated 119,628,000 viewers watched two guys describing a woman’s wild ride in a silver Chevrolet Camaro making it the most-watched commercial ever. The previous record holder was a Doritos ad from 2010 with 116,231,920 viewers. GM's winning streak continued with the Chevy Cruze ad that came in second with 119.3 million views.
However, despite the record viewing number,
Chevy's lovely ladies couldn't beat Volkswagen's little Darth Vader in the Passat ad for the most favorite commercial of the game with a Nieslen likability index of 186 (the average score for the Super Bowl ads is 100, meaning VW's Passat ad was almost twice as liked as the average commercial).
- Lexus Unleashes "the Beast", Its 2012 Super Bowl Commercial On The 2013 Gs
Like most carmakers this Super Bowl season, Lexus gave us a small teaser of the commercial it will air during the big game on February 5 earlier this month. However, you won't have to wait for the football match to see Lexus' first ever Super...
- Don't Underestimate The Force: Vw's 2012 Super Bowl Ad Teaser
The undisputed winner of last year's Super Bowl ad war was Volkswagen and its little Darth Vader spot, which has garnered some 49 million views on the German automaker's YouTube channel alone since last February. So why change a winning formula?...
- Get Your Kicks On “route 66†Super Bowl Xlvi Chevy Ad – And Win $10,000 In The Process
The NFL Super Bowl game is the most watched American TV broadcast of the year: in 2011, some 111 million viewers watched the Green Bay Packers beat the Pittsburgh Steelers 31 to 25. It broke the record held by the 2010 game, which itself had shattered...
- Volkswagen’s Little Darth Vader Uses The Force On The European Passat
Unless you've been living in some oddball world where the internet doesn't exist - in which case, you wouldn’t be reading this anyway (…), you’ve undoubtedly seen Volkswagen’s much praised Super Bowl commercial starring...
- Little Thor: Marvel’s Spoof On Vw’s Little Darth Vader Commercial
When everybody starts making parodies of your commercial, you know you have a hit in your hands. Remember Volkswagen’s Little Darth Vader advert with the North American market Passat that aired during this year’s Super Bowl Sunday? After...