Cars
New Mitsubishi Mirage is a No Frills - Low Cost Entry in the Small Car Segment
You'd think that with the rise of the Korean auto industry, a troubled Japanese carmaker like Mitsubishi would up its game and even take some risks to gain a competitive edge. Instead, Mitsubishi goes and creates the Mirage – quite possibly, the most bland looking city car in the market today…
But perhaps that was Mitsubishi's plan all along […] as the company claims that the design of the small subcompact model "was focused on compactness, affordability, and high fuel efficiency in order to fit the needs of emerging markets as an affordable entry-level model as well as needs of advanced markets for fuel efficiency and low-CO2 emission."
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Mitsubishi Pondering Mirage Sedan For The Usa, Possibly With Turbo Engine
When people hear the words "Mitsubishi sedan" and "Turbo" in the same sentence, the first thing that comes to mind is the Lancer EVO, but there's nothing "EVO" about this story… While Mitsubishi's new low...
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Mitsubishi's Mirage Of How To Increase Its Sales Share In Europe
That Mitsubishi is having a hard time getting its act together in major markets outside of Japan including Europe and North America, is no secret. At the Paris Motor Show, the Japanese automaker is showing its…new weapon to reverse slumping sales...
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Mitsubishi To Sell New Mirage In Canada, Pondering U.s. Launch
The new Mitsubishi Mirage sub-compact model has been officially confirmed for Canada while the Japanese automaker is also contemplating the launch of the five-door hatchback in the U.S. According to Mitsubishi's annual presentation on full-year...
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Nissan And Mitsubishi Plan Deeper Ties, Expand Oem Projects
Japan's Nissan Motor Corp. and Mitsubishi Motors today announced that they plan to deepen their business ties by establishing a new minicar joint venture in Japan and further expanding their OEM projects, to save costs and increase their competitiveness...
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It's For Real: Mitsubishi Motors Usa Breaks Mirage Sales Record In February 2015
Mitsubishi Motors USA broke its one-month-old, sixth-generation Mirage sales record in February 2015, soaring up to 1863 units, a 67% year-over-year improvement. The Mirage is a penalty box in the classic sense of the automotive term – in genuine...
Cars