Cars
As a concept, placing potential buyers on the passenger seat and having a professional driver take them for a very quick spin around a course to see if they manage to keep their heart rate below 120 beats per minute to prove that that the Lexus GS450h is a dynamic and sporty hybrid model, sounds pretty interesting.
- Toyota's Airs New "it's Ready. Are You?" Campaign For The 2012 Camry
After a first round of internet spots that coincided with the unveiling of the new 2012 Camry sedan, Toyota is ready for the official launch of its marketing campaign named "It's Ready. Are You?", which was created by the firm's advertising...
- Two Better Than One: Toyota Australia's New Tv Ad On Hybrids Hits The Spot [with Video]
Toyota's Australian division is ramping up its advertising efforts on its hybrid synergy drive technology as the company is getting ready to introduce a total of eight new hybrid models to the market over the next four years, starting with the locally...
- Alfa Romeo Mito Veloce: 'light' Gta With 180hp To Be Unveiled At Autorai
It appears that Alfa Romeo is in a hurry to introduce a whole range of sporty variants of its well-received MiTo premium city car. And while we'll have to stay put to see the production version of the adrenaline-packed, 240-horsepower MiTo GTA that...
- Lexus Rolls Out 2010 Rx350 And Rx450h At La Show
In case you weren't sure, this is in fact the brand-new, third-generation Lexus RX that was revealed to the world for the first time at the 2008 LA Auto Show. Like its predecessor, the new RX will be offered in two flavors, the gasoline only RX350...
- 2010 Lexus Rx Suv Brochure Leaked Into The Web!
The official Japanese brochure of the all-new 2010 Lexus RX has somehow found its way into the internet giving us our first glimpse of the luxury SUV that is slated to make its world premiere at the upcoming Los Angeles Auto Show in November with sales...
Cars
New GS Hybrid "Heartbeat" Promo vs Older Alfa Campaign Shows Why Lexus Has it All Wrong
As a concept, placing potential buyers on the passenger seat and having a professional driver take them for a very quick spin around a course to see if they manage to keep their heart rate below 120 beats per minute to prove that that the Lexus GS450h is a dynamic and sporty hybrid model, sounds pretty interesting.
But then again, if you think about it, with the right driver and course, even a four-cylinder Toyota Yaris can satisfy a thrill seeker in the passenger seat.
And so while we started out writing about the new Lexus GS 450h promo from advertising agency Saatchi & Saatchi in Milan, Italy, launched earlier this month, we were reminded of an older campaign from Drori Shlomi BBDO, for the market introduction of the Alfa Romeo MiTo in Israel in 2010.
- Toyota's Airs New "it's Ready. Are You?" Campaign For The 2012 Camry
After a first round of internet spots that coincided with the unveiling of the new 2012 Camry sedan, Toyota is ready for the official launch of its marketing campaign named "It's Ready. Are You?", which was created by the firm's advertising...
- Two Better Than One: Toyota Australia's New Tv Ad On Hybrids Hits The Spot [with Video]
Toyota's Australian division is ramping up its advertising efforts on its hybrid synergy drive technology as the company is getting ready to introduce a total of eight new hybrid models to the market over the next four years, starting with the locally...
- Alfa Romeo Mito Veloce: 'light' Gta With 180hp To Be Unveiled At Autorai
It appears that Alfa Romeo is in a hurry to introduce a whole range of sporty variants of its well-received MiTo premium city car. And while we'll have to stay put to see the production version of the adrenaline-packed, 240-horsepower MiTo GTA that...
- Lexus Rolls Out 2010 Rx350 And Rx450h At La Show
In case you weren't sure, this is in fact the brand-new, third-generation Lexus RX that was revealed to the world for the first time at the 2008 LA Auto Show. Like its predecessor, the new RX will be offered in two flavors, the gasoline only RX350...
- 2010 Lexus Rx Suv Brochure Leaked Into The Web!
The official Japanese brochure of the all-new 2010 Lexus RX has somehow found its way into the internet giving us our first glimpse of the luxury SUV that is slated to make its world premiere at the upcoming Los Angeles Auto Show in November with sales...