Cars
Toyota's Australian division is ramping up its advertising efforts on its hybrid synergy drive technology as the company is getting ready to introduce a total of eight new hybrid models to the market over the next four years, starting with the locally built Camry Hybrid in February 2010. To get the key message around, Toyota aired a new locally produced television commercial called "Better Together" that was created by Sydney advertising agency Saatchi and Saatchi.
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- Toyota To Produce Camry Hybrid In Australia
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Cars
Two Better than One: Toyota Australia's New TV Ad on Hybrids Hits the Spot [With Video]
Toyota's Australian division is ramping up its advertising efforts on its hybrid synergy drive technology as the company is getting ready to introduce a total of eight new hybrid models to the market over the next four years, starting with the locally built Camry Hybrid in February 2010. To get the key message around, Toyota aired a new locally produced television commercial called "Better Together" that was created by Sydney advertising agency Saatchi and Saatchi.There are no cars in the advertisement which shows a man with another version of himself standing behind and helping him around with his daily chores - just like an electric motor assists the gasoline engine in Toyota's hybrid models.
"The key message is 'Better Together' - that two things working together can achieve more than any one thing ever could," says Toyota Australia's senior executive director sales and marketing, David Buttner. "It is a metaphor for Hybrid Synergy Drive technology, which continues to improve, produce more power and use less fuel with fewer emissions," he said.
The Hybrid Synergy Drive 'Better Together' commercial went to air in Australia on the evening of Sunday, 25 October.
Thanks for the tip Matty!
- Toyota Begins Production Of The Yaris Hybrid At French Plant
Toyota today announced that it has commenced production of the new Yaris Hybrid at its Valenciennes plant with the first vehicle to roll off the production line going to a customer in northern France. The hybrid version of the third generation Yaris...
- Toyota Introduces New Prius Family With A Bizarre Commercial [video]
Coinciding with the announcement on pricing for the new 2012 Prius Plug-in Hybrid that will launch next spring and the new Prius V minivan that is set to go on sale this October, Toyota has unleashed a new campaign to promote the growing family of Prius...
- Toyota Previews Auris Hybrid With Pre-production Concept
Toyota today dropped an official photograph of the Auris HSD Full Hybrid Concept, which will be displayed for the very first time at the 2009 Frankfurt motor show. In essence, it's a pre-production model lightly guised as a concept that previews Toyota's...
- New Toyota Crown Hybrid Special Edition: Since When Does 'special' Mean 'entry-level'?
Correct us if we are wrong, but doesn't 'Special Edition' denote that a specific model is equipped with extra features beyond the usual and perhaps even some unique styling cues? Maybe for you and me, but not for Toyota. The same firm that...
- Toyota To Produce Camry Hybrid In Australia
Toyota confirmed today that it will build the Camry Hybrid sedan at its Altona plant in the State of Victoria in south-eastern Australia from the beginning of 2010. Currently, the hybrid Camry is produced only in Japan and the United States. The Japanese...