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Although U.S. sales at BMW's Mini brand slid 3.6% in March, the first quarter of 2012 has been kinder to Mini than the first quarter of 2011. Of course, Mini's had a little help from new models this year. The Coupe and Roadster have delivered 990 extra sales to Mini this year that weren't available a year ago.
Mini sales, of course, have risen by more than 990 units. Sales of the regular, original Mini two-door hatch are up 5.4% so far this year. The Mini Convertible and Clubman have struggled, falling 3.5% and 19.3%, respectively, in the first three months of 2012.
Nevertheless, even in March, the Convertible was more than three times more likely than the Roadster to find a buyer in March 2012. The Roadster is the car with the lower price of entry, but it's also the car with fewer seats.
The chart below shows how much emphasis BMW continues to place on the Mini they first brought to market more than a decade ago. 48% of Mini's U.S. sales in the first quarter came from the so-called Hardtop. Of the remaining sales, 56% have occurred on the Countryman's side of the showroom. The next-best-selling model is the Clubman, which at first glance indicates that even Mini buyers require their cars to be spacious. Relatively speaking.
As a whole, Mini was responsible for 19% of BMW of North America LLC's U.S. sales volume during the first three months of 2012. BMW 3-Series sales totalled 24,698 in that time frame, the 5-Series reached 12,709 units, and the X5 was responsible for 8675 sales.
- Mini Usa Sales Charts - March 2013
Despite sliding Hardtop, Convertible, Clubman, and Coupe volume, Mini sales rose 3.5% in March 2013 thanks to the improved volume achieved by the brand's second-best-selling model and the introduction of another. Excluding the new Mini Paceman,...
- Mini Usa Sales Chart: January-october 2012
With just one sale to spare, Mini squeaked out a win over the Scion brand in October 2012's U.S. sales rankings. A victory for 24th spot, but a victory nonetheless, one which Mini doesn't look capable of achieving for the full calendar year. Through...
- Mini Usa Sales Chart: January-september 2012
The Countryman had been creeping close throughout the summer, but September marked the month in which Americans registered more Countrymans than regular Cooper Hardtops. Combined, non-Countryman Minis - the Hardtop, Convertible, Clubman, Coupe,...
- Mini Usa Sales Chart - January - June 2012
BMW's U.S. Mini division sold 5995 cars in June 2012, taking the company's year-to-date total up to 32,059 through the first half of 2012. That's 7.5% better than Mini's first-half total from 2011, but keep in mind, Mini added two new...
- Mini Usa 2011 Sales Chart
Whether sales of the regular Mini have suffered because potential Cooper buyers have gravitated toward the Countryman or because of the presence of the Fiat 500 or... just because, U.S. Mini sales suffered in 2011. Wait a second, didn't Mini report...
Cars
Mini USA 2012 Q1 Sales Chart
Mini sales, of course, have risen by more than 990 units. Sales of the regular, original Mini two-door hatch are up 5.4% so far this year. The Mini Convertible and Clubman have struggled, falling 3.5% and 19.3%, respectively, in the first three months of 2012. Nevertheless, even in March, the Convertible was more than three times more likely than the Roadster to find a buyer in March 2012. The Roadster is the car with the lower price of entry, but it's also the car with fewer seats.
The chart below shows how much emphasis BMW continues to place on the Mini they first brought to market more than a decade ago. 48% of Mini's U.S. sales in the first quarter came from the so-called Hardtop. Of the remaining sales, 56% have occurred on the Countryman's side of the showroom. The next-best-selling model is the Clubman, which at first glance indicates that even Mini buyers require their cars to be spacious. Relatively speaking.
As a whole, Mini was responsible for 19% of BMW of North America LLC's U.S. sales volume during the first three months of 2012. BMW 3-Series sales totalled 24,698 in that time frame, the 5-Series reached 12,709 units, and the X5 was responsible for 8675 sales.
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- Mini Usa Sales Charts - March 2013
Despite sliding Hardtop, Convertible, Clubman, and Coupe volume, Mini sales rose 3.5% in March 2013 thanks to the improved volume achieved by the brand's second-best-selling model and the introduction of another. Excluding the new Mini Paceman,...
- Mini Usa Sales Chart: January-october 2012
With just one sale to spare, Mini squeaked out a win over the Scion brand in October 2012's U.S. sales rankings. A victory for 24th spot, but a victory nonetheless, one which Mini doesn't look capable of achieving for the full calendar year. Through...
- Mini Usa Sales Chart: January-september 2012
The Countryman had been creeping close throughout the summer, but September marked the month in which Americans registered more Countrymans than regular Cooper Hardtops. Combined, non-Countryman Minis - the Hardtop, Convertible, Clubman, Coupe,...
- Mini Usa Sales Chart - January - June 2012
BMW's U.S. Mini division sold 5995 cars in June 2012, taking the company's year-to-date total up to 32,059 through the first half of 2012. That's 7.5% better than Mini's first-half total from 2011, but keep in mind, Mini added two new...
- Mini Usa 2011 Sales Chart
Whether sales of the regular Mini have suffered because potential Cooper buyers have gravitated toward the Countryman or because of the presence of the Fiat 500 or... just because, U.S. Mini sales suffered in 2011. Wait a second, didn't Mini report...