Cars
Whether sales of the regular Mini have suffered because potential Cooper buyers have gravitated toward the Countryman or because of the presence of the Fiat 500 or... just because, U.S. Mini sales suffered in 2011.
Wait a second, didn't Mini report a 14.9% year-over-year increase on January 5? Yes, of course they did. But Mini accomplished that 11,687-unit increase (from 2010's 45,644) with 17,061 extra sales from models which weren't present last year. Subtracting the Countryman and Coupe from the equation, sales of Mini's regular hardtop Cooper, the Convertible, and Clubman were down 11.5%. Worst off was the Convertible, sales of which slid 29.3%. The Clubman was down 18.4%. This means the original Mini - well, not the original original, but you know what I mean - was down just 5.4%.
Nevertheless, America's new vehicle market was up 10.3% last year, meaning Mini wasn't just down from last year; they were down in a market that was up, and significantly so. It's entirely possible that at least some of the Countryman buyers were about to be Mini Cooper Clubman buyers but chose the bigger model since it became available at the right time. But it's hard to make that argument when the Countryman brought in 16,683 clients.
If those 16,683 customers were just Mini buyers who happened to choose the Countryman, buyers who would've otherwise chosen a smaller Mini if the Countryman weren't available, then the Countryman's absence would have translated to a 35.3% improvement in sales of the Hardtop, Convertible, and Clubman. Such an improvement would hardly be believable as Mini would then have been on a scarcely possible Kia-like pace, particularly implausible given that Mini sales were up just 0.9% the year before.
This is all speculation, of course. What we do know is that Mini sold fewer copies of their previously core models while selling more Countrymans and a handful of Coupes, too. The U.S. Mini sales chart below bears that out. Just click it for a larger view.
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Mini USA 2012 Q1 Sales Chart
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- Mini Usa Sales Charts - March 2013
Despite sliding Hardtop, Convertible, Clubman, and Coupe volume, Mini sales rose 3.5% in March 2013 thanks to the improved volume achieved by the brand's second-best-selling model and the introduction of another. Excluding the new Mini Paceman,...
- Mini Usa Sales Chart: January-october 2012
With just one sale to spare, Mini squeaked out a win over the Scion brand in October 2012's U.S. sales rankings. A victory for 24th spot, but a victory nonetheless, one which Mini doesn't look capable of achieving for the full calendar year. Through...
- Mini Usa Sales Chart - January - June 2012
BMW's U.S. Mini division sold 5995 cars in June 2012, taking the company's year-to-date total up to 32,059 through the first half of 2012. That's 7.5% better than Mini's first-half total from 2011, but keep in mind, Mini added two new...
- Mini Usa Sales Chart - January-april 2012
With the addition of two more models, Mini USA sales are up 13.7% this year to 19,911 units through four months. April volume slid 11.1% as sales of the four cars which were available at this time last year slid, in some cases rather harshly. Mini Clubman...
- Mini Usa 2012 Q1 Sales Chart
Although U.S. sales at BMW's Mini brand slid 3.6% in March, the first quarter of 2012 has been kinder to Mini than the first quarter of 2011. Of course, Mini's had a little help from new models this year. The Coupe and Roadster have delivered...
Cars
Mini USA 2011 Sales Chart
Wait a second, didn't Mini report a 14.9% year-over-year increase on January 5? Yes, of course they did. But Mini accomplished that 11,687-unit increase (from 2010's 45,644) with 17,061 extra sales from models which weren't present last year. Subtracting the Countryman and Coupe from the equation, sales of Mini's regular hardtop Cooper, the Convertible, and Clubman were down 11.5%. Worst off was the Convertible, sales of which slid 29.3%. The Clubman was down 18.4%. This means the original Mini - well, not the original original, but you know what I mean - was down just 5.4%.
If those 16,683 customers were just Mini buyers who happened to choose the Countryman, buyers who would've otherwise chosen a smaller Mini if the Countryman weren't available, then the Countryman's absence would have translated to a 35.3% improvement in sales of the Hardtop, Convertible, and Clubman. Such an improvement would hardly be believable as Mini would then have been on a scarcely possible Kia-like pace, particularly implausible given that Mini sales were up just 0.9% the year before.
This is all speculation, of course. What we do know is that Mini sold fewer copies of their previously core models while selling more Countrymans and a handful of Coupes, too. The U.S. Mini sales chart below bears that out. Just click it for a larger view.
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| CLICK CHART FOR LARGER VIEW |
Mini USA 2012 Q1 Sales Chart
Mini Cooper Sales Figures
Mini Countryman Sales Figures
U.S. Auto Sales By Brand - 2011 Year End
Fiat Beats Mini In Canada - 2011 Year End
Mini Coooper S ALL4 Countryman Driven
The Countryman Is Necessary, Mini's Down
- Mini Usa Sales Charts - March 2013
Despite sliding Hardtop, Convertible, Clubman, and Coupe volume, Mini sales rose 3.5% in March 2013 thanks to the improved volume achieved by the brand's second-best-selling model and the introduction of another. Excluding the new Mini Paceman,...
- Mini Usa Sales Chart: January-october 2012
With just one sale to spare, Mini squeaked out a win over the Scion brand in October 2012's U.S. sales rankings. A victory for 24th spot, but a victory nonetheless, one which Mini doesn't look capable of achieving for the full calendar year. Through...
- Mini Usa Sales Chart - January - June 2012
BMW's U.S. Mini division sold 5995 cars in June 2012, taking the company's year-to-date total up to 32,059 through the first half of 2012. That's 7.5% better than Mini's first-half total from 2011, but keep in mind, Mini added two new...
- Mini Usa Sales Chart - January-april 2012
With the addition of two more models, Mini USA sales are up 13.7% this year to 19,911 units through four months. April volume slid 11.1% as sales of the four cars which were available at this time last year slid, in some cases rather harshly. Mini Clubman...
- Mini Usa 2012 Q1 Sales Chart
Although U.S. sales at BMW's Mini brand slid 3.6% in March, the first quarter of 2012 has been kinder to Mini than the first quarter of 2011. Of course, Mini's had a little help from new models this year. The Coupe and Roadster have delivered...