Cars
After its successful peep show commercial, MINI is taking its cheeky campaign for the new Roadster to the next level by opening a…real life peep show shop on Hollywood Blvd, just a block away from the Kodak and Chinese Theatres.
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Cars
MINI Opens a Peep Show on Hollywood Blvd for its New Roadster Model
After its successful peep show commercial, MINI is taking its cheeky campaign for the new Roadster to the next level by opening a…real life peep show shop on Hollywood Blvd, just a block away from the Kodak and Chinese Theatres.
For the next 25 days, passers-by will be prompted to take a 'peep' at the new Roadster model by pressing one of the buttons on the display. This will trigger the show that starts with the window blind rolling back to unveil a real-life Roadster slowly rotating on a turntable.
And just like the other…peep shows, MINI's shop creates a naughty atmosphere with the use of colored neon lighting, a disco ball rotating above the car, music and smoke.
Read more »- Punk Or Kinky? Wild Mini Coupe From Brazil Is No Poster Child For Safety
The BMW Group's reborn MINI brand has made a name for itself, among other things, with its unconventional promotional methods, mainly targeted at a younger (in age or at heart) audience, some examples of which include the Life Ball specials, spicy...
- Magnum Lifts The Skirt On Mk5 Lightweight Sports Roadster [w/video]
Here's another peep at Magnum's new MK5 street-legal, yet track-day-ready, sports model. In this second video, the Canadian firm with the…Transformer's-like logo slightly lifts the sheet off the car to show some sections of the car,...
- Mini Prepares A One-off Roadster For 2012 Life Ball Charity Gala
A long supporter of the Life Ball charity gala, the proceeds of which go to projects combating HIV and AIDS, the Mini brand has revealed its plans for this year's event that will see Franca Sozzani, chief editor of Italian VOGUE and UN Goodwill Ambassador...
- Mini Roadster Hangs Over The Sea For Its New Istanbul Adventure
The new Mini Roadster is returning to Turkey and the city of Istanbul for its new thirty-second promo film as part of the "Another Day. Another Adventure" campaign that kicked off last fall. Following on from the first episode that saw two...
- Special Edition Life Ball Mini Convertible Makes A Splash In Vienna
In the eyes of designers Rican Phillipe and David Blond, this is what a MINI Convertible inspired by Kate Perry, the singer of the song "I Kissed a Girl", looks like. Well, the only way we can explain the pink and black leopard exterior theme, the fake...