Cars
MIDSIZE LUXURY CAR SALES AND LARGE LUXURY CAR SALES IN CANADA - JUNE 2010
Take a second to compare the Midsize Luxury Car Sales Graph below with the one from May. What's different? Keep looking, keep looking. Okay, you give up?
I don't blame you for not being able to spot that Acura's RL isn't a part of the June 2010 edition, but was present in May 2010's Graph. Rumours started up over the last week about the demise of Acura's RL. Acura calls it their flagship, however, and denies the rumours. Of course, this caused The Good Car Guy to point out that the RL has almost ceased to exist anyway, as evidenced by this Graph. Acura didn't sell a single RL in Canada in June. In June of 2009 Acura Canada only sold 10. Acura has only sold 22 RLs in Canada over the course of six months in 2010.
The segment we call "midsize luxury" isn't an easy one to join. The long-established Mercedes-Benz E-Class and BMW 5-Series dominate globally at the top end. Lower down on the price scale, the Lexus ES and Acura TL are popular in North America. Even the excellent Audi A6 is all but ignored in Canada, and this from a brand with rapid sales growth and the distinct possibility of fulfilling its desire to be the planet's biggest luxury automaker sometime later this decade.
Audi came perilously close to achieving RL-status with its R8 in the Large Luxury Car segment. The 2011 Audi A8 should help Audi sales stay away from a big fat zero. But it's unlikely that Audi can catch the BMW 7-Series or Mercedes-Benz S-Class anytime in the near future. Signifiers of true financial success, the 7-Series and S-Class are like McMansions or 160GB iPods: unnecessary, but nice to have.
CLICK GRAPH FOR LARGER VIEW
CLICK GRAPH FOR LARGER VIEW
Related From GoodCarBadCar.net
Small/Entry Luxury Car & Midsize Luxury Car Sales In Canada - June 2011
Large Luxury Car & Large Luxury SUV Sales In Canada - June 2011
Midsize Luxury Car Sales In Canada - July 2010
Midsize Luxury Car Sales In Canada - May 2010
Large Luxury Car Sales In Canada - July 2010
Large Luxury Car Sales In Canada - May 2010
Canada Auto Sales By Brand - June 2010
-
Midsize Luxury Car Sales And Large Luxury Car Sales In Canada - September 2010
Nothing says "wife of a retired lawyer" quite like a Mercedes-Benz E-Class. Well, except in Europe where the E-Class says "taxi" better than anything else. The stereotype can't hold true, can it? I mean, Mercedes-Benz Canada sold 338 E-Class &...
-
Compact Luxury Car Sales And Small/entry Luxury Car Sales In Canada - September 2010
The Good Car Guy has often been exultant when describing sales of the BMW 3-Series. Globally, the 3-Series is a power. In the UK, it's not uncommon to see the 3-Series as a Best Seller. Not only did the 2010 BMW 3-Series land at #9 on the Canadian...
-
Midsize Car Sales And Midsize Luxury Car Sales In Canada - July 2010
Having been on sale for since June, sales of the exciting 2011 Buick Regal are lackluster, at best. Availability might be low, yes, but one way or another that's GM's fault; not the fault of Canadian clientele. Oh, and another curious General...
-
Compact Luxury Car Sales And Entry Luxury Car Sales In Canada - June 2010
The BMW 3-Series was shining bright last month, becoming Canada's 15th-best-selling car in June 2010. Mercedes-Benz made it appear as though the gap was closing in May, but BMW spread things wide open in June. Way down the list of small/entry...
-
Midsize Luxury Suv Sales And Large Luxury Suv Sales In Canada - June 2010
So you're looking to start a brand new automobile manufacturer with a base in Canada, a country just north of your largest market; but a country with a healthy marketplace itself. The first thought that crosses your mind is the need for new product....
Cars