Cars
The Mercedes-Benz CLA-Class and Audi A3 attained almost identical levels of popularity in the United States in 2014.
True, Mercedes-Benz sold 27,365 CLAs over the last twelve months; Audi sold only 22,250 A3s during that period. That’s 23% more CLA sales than A3 sales.
But you’ll remember that the CLA arrived at the end of 2013’s third-quarter. The A3 sedan, a replacement for the A3 hatch which never sold as often as this new car, began trickling into dealers in February of this year but wasn’t readily available until April.
Over the final three-quarters of 2014, Audi USA reported 21,387 A3 sales, 151 more than the figure achieved by the CLA over the same period.
With great frequency, the vehicles marketed by rival German luxury brands aren’t necessarily direct competitors. The CLS, for instance, is a $66,000 sedan with no diesel option; Audi’s A7 is a $66,000 hatchback with diesel availability. S-Class pricing starts 28% beyond the BMW 7-Series’ base MSRP. The E-Class Benz is available as a wagon; BMW’s 5-Series is sadly offered as a ghastly hatchback instead.
• U.S. Vehicle Sales Rankings By Model - December & 2014 Year End
• U.S. Car Sales Rankings By Model - December & 2014 Year End
The members of this entry-level duo, however, could hardly target the other with greater precision. They are closely aligned in terms of pricing, are available with turbocharged four-cylinders, and send power to the front or all four wheels.The fact that they sell at the same pace speaks volumes about the differing tastes of consumers who are looking for the same type of car. 50.184% of the clientele goes Audi’s conservatively-designed direction; 49.82% head to the Mercedes-Benz showroom for swoopier styling.
Mercedes-Benz made greater headway at the end of 2014. Q4 sales, at 9158 units, accounted for one-third of the CLA’s year-end total. Granted, year-over-year volume in the fourth-quarter plummeted 22% compared with the same period one year earlier when the CLA was the freshest produce on the shelves. But fourth-quarter volume rose to the highest level of the year, as if to clarify that the arrival of the GLA crossover/hatch was not going to have an impact on the CLA’s success. The GLA went on sale in September. Q4 volume for that vehicle totalled 5893 units.
At Audi, the fourth-quarter also represented the best period yet for the A3, though at 7581 units, the Audi was well back of the Benz. Audi’s GLA-fighting Q3 went on sale in August. 1092 were sold in September but monthly volume in the fourth-quarter predictably fell from that high. 2319 Q3s were sold between October and December.
As for other potential competitors, the more performance-oriented BMW 2-Series (including leftover copies of the 1-Series) earned the business of 7345 U.S. customers in 2014, the second-lowest year ever for the 1-Series/2-Series family. More than 13,000 1-Series’ were sold in 2010. Buick Verano volume slid 4% to 43,743 units. Acura ILX sales dropped 13% to 17,854.
Top-tier luxury nameplates are both more expensive and significantly more common. BMW’s wide-ranging 3-Series/4-Series family generated a 19% increase to 142,232 sales in 2014. Mercedes-Benz sold more than 75,000 C-Classes and more than 66,000 E-Classes in a down year. The Lexus ES, BMW 5-Series, Lexus IS, Audi A4, Infiniti Q50, Lincoln MKZ, Cadillac CTS, and Cadillac ATS each produced more U.S. sales in 2014 than either the CLA and A3, as well.
This post also appears in full today on The Truth About Cars.
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Cars
Mercedes-Benz CLA And Audi A3 Are Identically Popular - U.S. 2014 Sales
True, Mercedes-Benz sold 27,365 CLAs over the last twelve months; Audi sold only 22,250 A3s during that period. That’s 23% more CLA sales than A3 sales.
But you’ll remember that the CLA arrived at the end of 2013’s third-quarter. The A3 sedan, a replacement for the A3 hatch which never sold as often as this new car, began trickling into dealers in February of this year but wasn’t readily available until April.
Over the final three-quarters of 2014, Audi USA reported 21,387 A3 sales, 151 more than the figure achieved by the CLA over the same period.
With great frequency, the vehicles marketed by rival German luxury brands aren’t necessarily direct competitors. The CLS, for instance, is a $66,000 sedan with no diesel option; Audi’s A7 is a $66,000 hatchback with diesel availability. S-Class pricing starts 28% beyond the BMW 7-Series’ base MSRP. The E-Class Benz is available as a wagon; BMW’s 5-Series is sadly offered as a ghastly hatchback instead.
• U.S. Vehicle Sales Rankings By Model - December & 2014 Year End
• U.S. Car Sales Rankings By Model - December & 2014 Year End
The members of this entry-level duo, however, could hardly target the other with greater precision. They are closely aligned in terms of pricing, are available with turbocharged four-cylinders, and send power to the front or all four wheels.The fact that they sell at the same pace speaks volumes about the differing tastes of consumers who are looking for the same type of car. 50.184% of the clientele goes Audi’s conservatively-designed direction; 49.82% head to the Mercedes-Benz showroom for swoopier styling.
At Audi, the fourth-quarter also represented the best period yet for the A3, though at 7581 units, the Audi was well back of the Benz. Audi’s GLA-fighting Q3 went on sale in August. 1092 were sold in September but monthly volume in the fourth-quarter predictably fell from that high. 2319 Q3s were sold between October and December.
Top-tier luxury nameplates are both more expensive and significantly more common. BMW’s wide-ranging 3-Series/4-Series family generated a 19% increase to 142,232 sales in 2014. Mercedes-Benz sold more than 75,000 C-Classes and more than 66,000 E-Classes in a down year. The Lexus ES, BMW 5-Series, Lexus IS, Audi A4, Infiniti Q50, Lincoln MKZ, Cadillac CTS, and Cadillac ATS each produced more U.S. sales in 2014 than either the CLA and A3, as well.
This post also appears in full today on The Truth About Cars.
- Sls Amg Be Gone: Mercedes-benz's Amg Gt Experiment Pays Off In April 2015
Mercedes-Benz keeps moving their high-end sports cars down market just as the company keeps making their high-end sports cars more attractive. The SLR McLaren was absurd in more ways than one, and it took a couple of vehicular lifetimes for Mercedes-Benz...
- Top 15 Best-selling Luxury Vehicles In America - 2014 Year End
It's certainly not a shock to see the BMW 3-Series (and its 4-Series offspring, formerly known as the 3-Series two-doors) atop these rankings of America's best-selling luxury vehicles in the 2014 calendar year. • U.S. Vehicle...
- Infiniti G37 Keeps Hanging On With Real Sales Numbers
Infiniti's G37 sedan continues to attract a meaningful amount of attention from entry-level luxury car buyers in the United States, long after it was replaced by the Q50. It's still a fast car. It may be the better driver's car. And it's...
- Audi A3 Easily Outsells Mercedes-benz Cla In The United States
There's little argument that the CLA has been and will be a relative global success for Mercedes-Benz, but U.S. sales declined (on a month-to-month basis) in November 2013 and the seven subsequent months, rising only slightly to 1658 in June 2014. ...
- Small/entry Luxury Car Sales And Midsize Luxury Car Sales In America - July 2011
A month ago Audi produced sales results that showed the dramatic A7 to be more popular than the conventional A6. Or so the longer line on the chart led you to believe. In reality, the story at Audi is the same as the story at Mercedes-Benz. Now that the...