Cars
Here's why we Think Aston Martin has Lost it with the Cygnet
In an interview last week with British car magazine Autocar, Aston Martin boss Ulrich Bez explained the reasons behind the company's decision to launch the Cygnet city car, which as you know, is a Toyota iQ with a new face and some fancy pansy dressings inside.
The only truly original 'Aston Martin' quality of the car appears to be the price tag which is rumored to range anywhere between £30-50,000, or about US$45-75,000 / €33-55,000.
We can think of a few dozen reasons to as why the British automaker shouldn't build, err we mean caricaturize the iQ into an Aston, but why bother when the company digs itself a grave by launching a childish wallpaper generator on its official site.
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Aston Boss Says Cygnet Discontinued Because Toyota Iq Will Be Axed In 2014
Earlier this month, we reported that Aston Martin has discontinued the Cygnet due to poor sales. However, it turns out there was more to it than that. Aston Martin CEO Ulrich Bez said Toyota is going to axe the iQ next year, so Aston Martin had no choice...
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Sir Stirling Moss Buys An Aston Martin Cygnet For His Wife
You would never think that an Aston Martin would need any sort of marketing push from a personality like Sir Stirling Moss, but to play around with our own words, up until recently, you would never think that Aston Martin would actually try to sell a...
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Video: Aston Martin Execs Try To Convince Everyone The Cygnet Is Not A Toyota...
Now that the Aston Martin Cygnet has officially received the green light (previous post here), the brand of James Bond has put together again CEO Dr. Ulrich Bez and design director Marek Reichman for the Cygnet PR video below. The 4-passenger Cygnet,...
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Aston Martin Ceo Ulrich Bez Believes In The Cygnet. Should You?
Will Aston fans and owners begin to see the future as Ulrich Bez sees it? With the Aston Martin Cygnet, which recently debuted in Geneva, Bez says the British marque hopes to create "a more sustainable product lineup". This means lowering Aston's...
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Aston Martin Cygnet: $30k - €25k Mini Based On The Toyota Iq And It's Official!
We know what you're thinking but you couldn't be more wrong; this is not some funky replica kit but an official concept for an Aston Martin mini car! The Cygnet is based on the Toyota iQ and it is expected to go on sale before the end of next...
Cars