Cars
Will Aston fans and owners begin to see the future as Ulrich Bez sees it? With the Aston Martin Cygnet, which recently debuted in Geneva, Bez says the British marque hopes to create "a more sustainable product lineup".
- Aston Boss Says Cygnet Discontinued Because Toyota Iq Will Be Axed In 2014
Earlier this month, we reported that Aston Martin has discontinued the Cygnet due to poor sales. However, it turns out there was more to it than that. Aston Martin CEO Ulrich Bez said Toyota is going to axe the iQ next year, so Aston Martin had no choice...
- Sir Stirling Moss Buys An Aston Martin Cygnet For His Wife
You would never think that an Aston Martin would need any sort of marketing push from a personality like Sir Stirling Moss, but to play around with our own words, up until recently, you would never think that Aston Martin would actually try to sell a...
- Video: Aston Martin Execs Try To Convince Everyone The Cygnet Is Not A Toyota...
Now that the Aston Martin Cygnet has officially received the green light (previous post here), the brand of James Bond has put together again CEO Dr. Ulrich Bez and design director Marek Reichman for the Cygnet PR video below. The 4-passenger Cygnet,...
- Aston Martin Cygnet: $30k - €25k Mini Based On The Toyota Iq And It's Official!
We know what you're thinking but you couldn't be more wrong; this is not some funky replica kit but an official concept for an Aston Martin mini car! The Cygnet is based on the Toyota iQ and it is expected to go on sale before the end of next...
- Aston Martin One-77: Updated High-res Photo Gallery
When it comes to exotic supercars like the Aston Martin One-77, there's no such thing as a sufficient number of photos. The more the better. Hit the jump to browse through our updated gallery that consists of high-resolution photos (1600px) shot during...
Cars
Aston Martin CEO Ulrich Bez Believes in the Cygnet. Should You?
Will Aston fans and owners begin to see the future as Ulrich Bez sees it? With the Aston Martin Cygnet, which recently debuted in Geneva, Bez says the British marque hopes to create "a more sustainable product lineup".
This means lowering Aston's carbon footprint company-wide and fulfilling a niche that supposedly exists. After all, Aston Martin is a business, and businesses are about making money in the long term.
According to Bez, "We have many customers who live in London, Paris, Rome or Milan, and who would like to drive their Aston Martin more often, but with a V12 sports car, it's just not appropriate. They tell me that they want an Aston Martin that fits better into their urban lives. And it is our job to give them what they want."
- Aston Boss Says Cygnet Discontinued Because Toyota Iq Will Be Axed In 2014
Earlier this month, we reported that Aston Martin has discontinued the Cygnet due to poor sales. However, it turns out there was more to it than that. Aston Martin CEO Ulrich Bez said Toyota is going to axe the iQ next year, so Aston Martin had no choice...
- Sir Stirling Moss Buys An Aston Martin Cygnet For His Wife
You would never think that an Aston Martin would need any sort of marketing push from a personality like Sir Stirling Moss, but to play around with our own words, up until recently, you would never think that Aston Martin would actually try to sell a...
- Video: Aston Martin Execs Try To Convince Everyone The Cygnet Is Not A Toyota...
Now that the Aston Martin Cygnet has officially received the green light (previous post here), the brand of James Bond has put together again CEO Dr. Ulrich Bez and design director Marek Reichman for the Cygnet PR video below. The 4-passenger Cygnet,...
- Aston Martin Cygnet: $30k - €25k Mini Based On The Toyota Iq And It's Official!
We know what you're thinking but you couldn't be more wrong; this is not some funky replica kit but an official concept for an Aston Martin mini car! The Cygnet is based on the Toyota iQ and it is expected to go on sale before the end of next...
- Aston Martin One-77: Updated High-res Photo Gallery
When it comes to exotic supercars like the Aston Martin One-77, there's no such thing as a sufficient number of photos. The more the better. Hit the jump to browse through our updated gallery that consists of high-resolution photos (1600px) shot during...