Cars
GM’s $559 Million Manchester United Deal Questioned as Chevy Pulls Out of Europe
General Motors’ decision to pull the Chevrolet brand out of Europe doesn’t make its $559 million ($757.5 million) sponsorship deal with Manchester United look, how should we say, very efficient? In 2012, GM announced that it was paying $559 million over seven years to place the Chevrolet bowtie logo on the jerseys of Manchester United players. Read more »
-
After Manchester United, Chevrolet Seals Sponsoring Deal With…liverpool
Manchester United and Liverpool may have their differences on the football field, but when it comes to sponsors, money talks. Only a few months after Chevrolet become the official automotive partner of the Manchester United Football Club, the Detroit-based...
-
Chevrolet Sells A Record 1.3 Million Vehicles Worldwide In Q2, Up 2.3 Percent Over Last Year
General Motors' decision to make Chevrolet a global player much in the likes of the Ford brand is paying off, at least in terms of sales. The bowtie brand delivered close to 1.3 million vehicles globally in the second quarter of 2012, up 2.3 percent...
-
Chevrolet Teams Up With Manchester United, Becomes Its Official Sponsor For The Next Five Years
General Motors has signed up its Chevrolet brand as Manchester United's Official Automotive Partner. This is Chevrolet's first global football sponsorship in the automaker's 101-year history. For the next five years, Chevy will attach itself...
-
Lamborghini's Sales Surge 23 Percent To 1,602 Units In 2011
Famed Italian supercar maker Lamborghini has announced strong sales numbers for the year that ended on December 31, 2011. The company recorded double-digit increase in deliveries and turnover selling 300 more cars compared to the previous year for a...
-
Ford Extends Sponsorship Of The Uefa Champions League Through 2015
It's one of the most popular sporting events in the world attracting more 500 million television viewers in Europe, 230 million in the Americas, 190 million in Africa and over 130 million in Asia during the 2010-2011 competition. We’re talking...
Cars