GM’s $559 Million Manchester United Deal Questioned as Chevy Pulls Out of Europe
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GM’s $559 Million Manchester United Deal Questioned as Chevy Pulls Out of Europe



General Motors’ decision to pull the Chevrolet brand out of Europe doesn’t make its $559 million ($757.5 million) sponsorship deal with Manchester United look, how should we say, very efficient? In 2012, GM announced that it was paying $559 million over seven years to place the Chevrolet bowtie logo on the jerseys of Manchester United players. Read more »




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