The gigantic 500C that is five times the size of the road-going model will be in London for an event entitled The Big Smile, from 28 August until 2 September, and will be situated at a special venue called Parklife, on Oxford Street.
"We are taking The Big Smile to one of the busiest areas of London and I am looking forward to bringing our special brand of fun to this wonderful city," said Elena Bernardelli, marketing director, Fiat Group Automobiles UK. "The huge Fiat 500C, and the whole event will create a great atmosphere and we're anticipating six very happy days ahead."
Fiat's extra-extra-extra large scale model of the new 500C made its way to central London and opened its doors or rather... its wheel arches to the public on Friday as the Italian automaker is gearing up its promotional efforts for the UK market launch...
Those Fiat folks are a weird bunch. The same people that have done a fabulous job in marketing and promoting all variants of the 500 mini, when it comes to releasing photos, they're slower than a PC with Vista working on 512MB of system memory. More...
These are the first official photos of the new Fiat 500C, a rag-top convertible version of Fiat's highly successful retro-mini due to be revealed at the Geneva Motor Show in early March with sales expected to start in Europe in the spring of 2009....
Italians sure know how to put a show, take Fiat for example; the Italian carmaker will launch its all-new 500 minicar in the UK with a flight in one of the capsules on the British Airways London Eye, London’s iconic landmark that’s also...
Although it's not the most enthralling video to come out of Fiat's HQ in recent memory, this clip of the 500C accurately represents the way Fiat's little cabrio will look on the road. From many angles, passers-by won't have a clue that...