Cars
Italians sure know how to put a show, take Fiat for example; the Italian carmaker will launch its all-new 500 minicar in the UK with a flight in one of the capsules on the British Airways London Eye, London’s iconic landmark that’s also known as the Millennium Wheel . The new Fiat 500 will take to the air on Monday 21 January at 8.00pm. And if you’re wondering why Fiat chose the specific date and time, it’s because it’s exactly 500 hours into the New Year. -Continued after the jump
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- Fiat Raises Annual Production For 500 Minicar To 200,000 Units
For the second time in a few months, Fiat has hiked production of its ultra successful 500 minicar in order to meet increasing European demand. In a conference call with analysts, Fiat Group’s CEO Sergio Marchionne revealed that production of the...
- Fiat Group: Luca De Meo Appointed As Chief Marketing Officer
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- Fiat 500 To Enter Guinness Book Of Records
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Cars
Fiat To Make UK Debut Of The New 500 With Flight On The London Eye
Italians sure know how to put a show, take Fiat for example; the Italian carmaker will launch its all-new 500 minicar in the UK with a flight in one of the capsules on the British Airways London Eye, London’s iconic landmark that’s also known as the Millennium Wheel . The new Fiat 500 will take to the air on Monday 21 January at 8.00pm. And if you’re wondering why Fiat chose the specific date and time, it’s because it’s exactly 500 hours into the New Year. -Continued after the jumpThe Italian carmaker is also staging a celebrity and showbiz ticketed event around the launch, featuring live bands, top presenters, and a light show. FIAT UK Marketing Director, Elena Bernardelli, says: “It will be a great event, and we at FIAT are committed to making the country smile for the night.â€
London Eye Head of Sales and Marketing, Helen Bull, says: “After celebrating 2008 with a phenomenal firework display, what better way to continue the party than with a fantastic event only 500 hours into the New Year, with 2008’s Car of the Year.â€
- Fiat's Serbian Plant Open For Business, Will Build The New 500l
Italian carmaker Fiat inaugurated its new €1 billion (US$1.31 billion) car production facility in Kragujevac, Serbia, on Monday. More than 150 guests including Mirko Cvetkovic, the Prime Minister of the Republic of Serbia, attended the ceremony....
- Pinked Out Barbie 500 Tours Fiat's European Dealers
The one-off Barbie Fiat 500 that was created to celebrated the Mattel fashion doll's 50th birthday has been sent to London as part of a major European tour that begun with the presentation of the pinked-out 500 in Milan, Italy and Paris, France. In...
- Fiat Raises Annual Production For 500 Minicar To 200,000 Units
For the second time in a few months, Fiat has hiked production of its ultra successful 500 minicar in order to meet increasing European demand. In a conference call with analysts, Fiat Group’s CEO Sergio Marchionne revealed that production of the...
- Fiat Group: Luca De Meo Appointed As Chief Marketing Officer
Fiat Group continues to revamp its top management structure as the Italian carmaker announced today that appointed Luca De Meo to the post of chief marketing officer of the group. In this newly created role, De Meo will be responsible for all brand marketing...
- Fiat 500 To Enter Guinness Book Of Records
Fiat's classic mini, the 500, a direct descendant of which is set to be unveiled in mid 2007, has just qualified for The Guinness Book of Records, as, earlier this month, more than 750 “Cinquecentisti†(Cinquecento means 500 in Italian)...