Cars
Chinese Roewe models coming to Europe in 2008 via SsangYong distributors
According to a report from Automotive News Europe, Roewe will enter the European market quite sooner than expected thanks to the help of SsangYong, which like Roewe, is a subsidiary of SAIC. Starting in 2008, Roewe will introduce its first model in Europe, the production version of the W2 concept (pic) that premiered at the Shanghai Show. Although the Chinese carmaker intends to launch Roewe as a separate brand in 2010 through an extended SAIC network, ANE reports that the W2 will be distributed through the dealer network of its Korean subsidiary and sold under the SsangYong badge.-Continued: Click "Read More..." below Not exactly the turnout most industry observers were expecting when SAIC bought the design rights for the Rover 75 & 25 from MG Rover before the latter collapsed in 2005. Albeit SAIC’s "SsangYong dribble" seems like a smart move now, helping them fastforward their European penetration, I believe it would have been wiser to wait a couple of years until they created a SAIC network.
Via: Automotive News Europe
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Roewe's Sharp Looking N1 Compact Sedan Debuts In Shanghai
Now here's a proposal from China that could very well be accepted in terms of styling from Western car buyers. SAIC's renamed Rover division, Roewe, that owns the tooling rights to the Rover 75 and 25, unveiled the N1 Concept car at the Shanghai...
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Roewe N1: Rover's Chinese Heir To Present New Concept Study At Shanghai Show
Chinese state-owned SAIC Motors that bought the rights to the Rover 25 and 75 models in late 2004, will introduce a new concept study under the Roewe brand called N1 at this month's 2009 Shanghai Auto Show. Aside from a teaser sketch that was published...
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Roewe Suv: Chinese Rover Going Offroad?
While Rover might have never managed to create an SUV of its own, its Chinese offspring, the SAIC owned Roewe that has the rights to manufacture the former Rover 25 and 75 models, is looking into creating one. We’re not sure whether these photos...
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Roewe 750e: Saic Reveals Official Pics Of It's Rover 75 Based Sedan
Before some of you start screaming "COPY CAT", know that this Rover 75 based sedan is 100% legitimate. The owner of the newly established ROEWE car company is Shanghai Automotive Industrial Corp (SAIC) and it has bought the intellectual property rights...
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Bye-bye Rover, Hello Roewe : Chinese Saic Creates New Brandname For It's Rover 25 & 75 Based Cars
After failing to acquire the "Rover" brandname from BMW in September by Ford (as it used it's option to buy the brandname when it bought Land Rover from BMW in 2000), Shanghai Automotive Industrial Corp -aka SAIC, created a new nameplate for the...
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