Cars
Bye-Bye Rover, hello Roewe : Chinese SAIC creates new brandname for it's Rover 25 & 75 based cars
After failing to acquire the "Rover" brandname from BMW in September by Ford (as it used it's option to buy the brandname when it bought Land Rover from BMW in 2000), Shanghai Automotive Industrial Corp -aka SAIC, created a new nameplate for the two Rover models (25 & 75) that it has intellectual property rights to build.
The Chinese company will name it's versions of the Rover 25 & 75, "Roewe" with the 75 being named 750E (Rong Wei in Chinese). The Rover 75 based 750E, pictures of whom you see here, will be officially unveiled at the Beijing Auto show, which runs from Nov 17 to 28. As for the company's logo, the resemblance with the original is obvious.
Most interesting though is the fact that SAIC has plans to export the 750E to Europe and the US in the near future. We'll have more on the Roewe 750E specs and export plans closer to the presentation date. Via: Autoblog.com
Technorati: Roewe+750E, Rover+75, Rover+25, China, SAIC, Carscoop, autos, auto+news, car+news, automobile, cars, automotive, vehicles
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Mg Rover Mg6 Concept Based On Roewe 550 To Debut In Shanghai
Having already announced the Roewe N1 Concept, China's Shanghai Automotive Industry Corporation (SAIC) that owns the rights to the MG Rover brand, revealed that its 2009 Shanghai Auto Show booth will also host the world premiere of the MG6 Concept....
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Roewe N1: Rover's Chinese Heir To Present New Concept Study At Shanghai Show
Chinese state-owned SAIC Motors that bought the rights to the Rover 25 and 75 models in late 2004, will introduce a new concept study under the Roewe brand called N1 at this month's 2009 Shanghai Auto Show. Aside from a teaser sketch that was published...
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Chinese Roewe Models Coming To Europe In 2008 Via Ssangyong Distributors
According to a report from Automotive News Europe, Roewe will enter the European market quite sooner than expected thanks to the help of SsangYong, which like Roewe, is a subsidiary of SAIC. Starting in 2008, Roewe will introduce its first model in Europe,...
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Roewe W2: Shanghai Concept Previews Roewe’s Forthcoming Compact Sedan
Roewe, or in other words Rover’s Chinese spouse presented a brand new concept at this year’s Shanghai Show, the W2 sedan which was penned by former MG Rover designers and SAIC's own team. Even though it’s more than obvious that...
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Ford Buys Rover Nameplate
"We feel it is in interests of our Land Rover business to have the Rover brand. We are acquiring it and we're not looking to sell it. We believe it is a valuable asset for us" That's what a Ford spokesman told Reuters concerning the company's...
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