Cars
BMW Group and Fiat Group have signed a Memorandum of Understanding (MoU) to explore the possibility of co-operation in the areas of architectures and components for their MINI and Alfa Romeo vehicles. As part of the deal, BMW will support Fiat in launching the Alfa Romeo brand in the North American market, or to put it simple, MINI U.S.
- Marchionne Gets Nasty, Tells Vw Boss Piech To Go And Fix Seat Instead Of Eyeing Alfa Romeo
Speaking at the J.D. Power and Associates International Automotive Round-table in San Francisco, Fiat Group and Chrysler LLC CEO Sergio Marchionne bluntly reiterated that the Italians won’t sell Alfa Romeo to the Volkswagen Group, or anyone else...
- Alfa Romeo Sale To Vw Rumors Surface Again
Back in April, the Fiat Group announced yet another round of plans to revive its money-losing Alfa Romeo brand, which included the development of new models and a re-launch in the U.S market. At that time, this seemed possible as the Italian maker intended...
- Fiat Delays Alfa Romeo's U.s. Return Once Again, This Time Until 2011...
In 2006 the Fiat Group had confirmed rumors that it was planning to relaunch its Alfa Romeo brand in the U.S. as soon as 2007. Evidently, that never happened. Since then, the Italians have been constantly pushing back Alfa's return to the U.S. Having...
- Luca De Meo New Alfa Romeo Ceo
Fiat has announced that group chief marketing officer Luca De Meo has been appointed today as the new CEO of Alfa Romeo, taking the place of Antonio Baravalle, who decided to leave the automotive industry at his own will. Baravelle will become CEO of...
- Profile: Luca De Meo - Alfa Romeo
Pictured on the passenger side of the Fiat 500 is Luca de Meo. Â Sergio Marchionne, an Italian-Canadian and Fiat CEO, has appointed de Meo to be head of Fiat-owned Alfa Romeo. Â Poor Alfa; a brand that has struggled with dealers, reliability, and...
Cars
BMW and Fiat Planning Small Car Alliance, Alfa Romeos could be sold through MINI in the U.S.
BMW Group and Fiat Group have signed a Memorandum of Understanding (MoU) to explore the possibility of co-operation in the areas of architectures and components for their MINI and Alfa Romeo vehicles. As part of the deal, BMW will support Fiat in launching the Alfa Romeo brand in the North American market, or to put it simple, MINI "We are currently examining with the Fiat Group possibilities for the joint use of components and systems in MINI and Alfa Romeo vehicles in order to achieve economies of scale and thus cost reductions within the framework of our Strategy Number ONE", said Friedrich Eichiner, member of the Board of Management of BMW AG responsible for Corporate and Brand Development.
Sergio Marchionne, CEO of Fiat Group said: "The proposed co-operation with BMW is a significant cornerstone of our strategy of alliances. We are delighted to work with such an esteemed and respected partner in the automotive industry with the clear objective of improving the competitive position of both parties," Sergio Marchionne, CEO of Fiat Group and FGA, said in
- Marchionne Gets Nasty, Tells Vw Boss Piech To Go And Fix Seat Instead Of Eyeing Alfa Romeo
Speaking at the J.D. Power and Associates International Automotive Round-table in San Francisco, Fiat Group and Chrysler LLC CEO Sergio Marchionne bluntly reiterated that the Italians won’t sell Alfa Romeo to the Volkswagen Group, or anyone else...
- Alfa Romeo Sale To Vw Rumors Surface Again
Back in April, the Fiat Group announced yet another round of plans to revive its money-losing Alfa Romeo brand, which included the development of new models and a re-launch in the U.S market. At that time, this seemed possible as the Italian maker intended...
- Fiat Delays Alfa Romeo's U.s. Return Once Again, This Time Until 2011...
In 2006 the Fiat Group had confirmed rumors that it was planning to relaunch its Alfa Romeo brand in the U.S. as soon as 2007. Evidently, that never happened. Since then, the Italians have been constantly pushing back Alfa's return to the U.S. Having...
- Luca De Meo New Alfa Romeo Ceo
Fiat has announced that group chief marketing officer Luca De Meo has been appointed today as the new CEO of Alfa Romeo, taking the place of Antonio Baravalle, who decided to leave the automotive industry at his own will. Baravelle will become CEO of...
- Profile: Luca De Meo - Alfa Romeo
Pictured on the passenger side of the Fiat 500 is Luca de Meo. Â Sergio Marchionne, an Italian-Canadian and Fiat CEO, has appointed de Meo to be head of Fiat-owned Alfa Romeo. Â Poor Alfa; a brand that has struggled with dealers, reliability, and...