Cars
Back in April, the Fiat Group announced yet another round of plans to revive its money-losing Alfa Romeo brand, which included the development of new models and a re-launch in the U.S market. At that time, this seemed possible as the Italian maker intended to make good use of Chrysler and its RWD platforms to expand the model range.
- Alfa Romeo Lays Out Product Plans Until 2014, Readying A New Rwd Saloon With A V6 Engine
Out of all the mainstream brands included in the Fiat Group and Chrysler LLC portfolio, Alfa Romeo has the most potential to achieve a global reach and bring in some much needed cash and sales. The Italian company's boss Sergio Marchionne is well...
- Marchionne Gets Nasty, Tells Vw Boss Piech To Go And Fix Seat Instead Of Eyeing Alfa Romeo
Speaking at the J.D. Power and Associates International Automotive Round-table in San Francisco, Fiat Group and Chrysler LLC CEO Sergio Marchionne bluntly reiterated that the Italians won’t sell Alfa Romeo to the Volkswagen Group, or anyone else...
- Alfa Romeo's 2010-2014 Product Plans Include New Giulia And Spider, But No Succesor For Brera. U.s. Sales Start In 2012
Here we go again; the Fiat Group today announced plans to revive Alfa Romeo with a raft of new models that will also play a key role in the relaunch of the brand in the U.S. market (how many times have we heard that before?) by 2013. Fiat Group CEO Sergio...
- Fiat Groups Together Alfa Romeo, Maserati And Abarth By Appointing Common Ceo
Italy's Fiat Group, which recently bought a 20 per cent stake in Chrysler, is continuing to shake up its executive and business structure. Today, the company's boss, Sergio Marchionne revealed plans to create a new group for the sporty Alfa Romeo,...
- Fiat Delays Alfa Romeo's U.s. Return Once Again, This Time Until 2011...
In 2006 the Fiat Group had confirmed rumors that it was planning to relaunch its Alfa Romeo brand in the U.S. as soon as 2007. Evidently, that never happened. Since then, the Italians have been constantly pushing back Alfa's return to the U.S. Having...
Cars
Alfa Romeo Sale to VW Rumors Surface Again
Back in April, the Fiat Group announced yet another round of plans to revive its money-losing Alfa Romeo brand, which included the development of new models and a re-launch in the U.S market. At that time, this seemed possible as the Italian maker intended to make good use of Chrysler and its RWD platforms to expand the model range.
However, at the end of August, Alfa Romeo was rumored to be hemorrhaging about €200 million (US $261 million) annually. The brand-hungry Germans over at Volkswagen felt Fiat's need and offered to take over the historic Milanese company. After much unrest, in October, Fiat CEO Sergio Marchionne put an end to the rumors and reiterated his turnaround strategy, while Alfa estimated losses climbed to €306 million or about $400 million.
Now, Automotive News [AN] claims that in the past months the two companies have been discussing the sale of Alfa Romeo, but Marchionne is still undecided. So, what will happen next?
Read more »- Alfa Romeo Lays Out Product Plans Until 2014, Readying A New Rwd Saloon With A V6 Engine
Out of all the mainstream brands included in the Fiat Group and Chrysler LLC portfolio, Alfa Romeo has the most potential to achieve a global reach and bring in some much needed cash and sales. The Italian company's boss Sergio Marchionne is well...
- Marchionne Gets Nasty, Tells Vw Boss Piech To Go And Fix Seat Instead Of Eyeing Alfa Romeo
Speaking at the J.D. Power and Associates International Automotive Round-table in San Francisco, Fiat Group and Chrysler LLC CEO Sergio Marchionne bluntly reiterated that the Italians won’t sell Alfa Romeo to the Volkswagen Group, or anyone else...
- Alfa Romeo's 2010-2014 Product Plans Include New Giulia And Spider, But No Succesor For Brera. U.s. Sales Start In 2012
Here we go again; the Fiat Group today announced plans to revive Alfa Romeo with a raft of new models that will also play a key role in the relaunch of the brand in the U.S. market (how many times have we heard that before?) by 2013. Fiat Group CEO Sergio...
- Fiat Groups Together Alfa Romeo, Maserati And Abarth By Appointing Common Ceo
Italy's Fiat Group, which recently bought a 20 per cent stake in Chrysler, is continuing to shake up its executive and business structure. Today, the company's boss, Sergio Marchionne revealed plans to create a new group for the sporty Alfa Romeo,...
- Fiat Delays Alfa Romeo's U.s. Return Once Again, This Time Until 2011...
In 2006 the Fiat Group had confirmed rumors that it was planning to relaunch its Alfa Romeo brand in the U.S. as soon as 2007. Evidently, that never happened. Since then, the Italians have been constantly pushing back Alfa's return to the U.S. Having...